Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Tag Archives: Social media

Building a Financial Advisor Marketing Plan That Works

This article was originally published at ModelFA.com.

financial advisor marketing, Building a Financial Advisor Marketing Plan That Works

Still think that a financial advisor marketing plan is just for the big firms? Think again!

Running a financial advisory firm is hard. In the early years, it’s a hustle to find clients and pay the bills. Five to seven years into the practice, there are workflows to optimize, staff to hire and train, and a full book of business to manage. Life gets busy.

Which is why so few advisors go the extra mile and create a marketing strategy. According to Pershing, only 30% of all advisors have a formal marketing plan.

The remaining 70% must believe that “hustling” is their marketing plan.

That is a big mistake. Those who fail to invest in an advisor marketing plan might save some time on the front end — but they hurt their practices in the long run. There’s the stress of not knowing where your next client will come from. There are periods of “feast or famine”, when the office is either dead — or swamped with urgent work. Finally, without an overarching plan, it’s impossible to be sure that your professional practice will be intentional and ideal for you as the advisor.

Why don’t more advisors have a marketing strategy? Many of them find the task daunting. Some don’t know where to start.

Here’s a simple blueprint that will demystify the process and put you back in the driver’s seat.  Read more of this post

Facebook for Financial Advisors: 3 Myths, Debunked

This article was originally published at ModelFA.com.

Facebook for financial advisors, Facebook for Financial Advisors: 3 Myths, Debunked

Don’t let common advisor Facebook marketing mistakes burn through your budget!

Every year, the world seems to get ever more anchored in technology and social media. The pressure is ramping up, and advisors are making an effort to become more “digitally available” to their prospects and clients. And yes, that includes trying to crack the code on “Facebook for financial advisors”.

This has created an interesting shift in our industry. Online marketing topics have become the mainstays of advisor conferences. Many compliance departments have no idea what to do with this trend.

And, of course, there’s conflicting advice online.

I dug into this topic recently after a conversation with a fellow advisor. Let’s call him James. James shared his disappointment with online marketing. He had tried Facebook marketing hoping to reach more prospects. He started a company page and shared a bunch of articles. That didn’t work. He then invested several thousands of dollars in Facebook ads and promoted posts. Still, crickets.

And so, James asked me over a beer, is this social media marketing just a fad? Does it actually generate results for any advisors out there? What are those advisors doing, exactly, to make it work? And, finally, does it have to cost a fortune?

Those are all fair questions. Here’s what I know from pouring over industry research and investing over $100K into building Facebook marketing campaigns for financial advisors.  Read more of this post

What is CyberStalking? [Infographic]

This is a follow-up post to Oversharing: Your Biggest Cybersecurity Risk Could be You [Infographic].  “[W]here does curiosity end and cyber-stalking begin? Psychologist Dr Emma Short has told Newsbeat that people don’t always know when they’re crossing the line,” states Emily Thomas, author of Cyber-stalking: When looking at other people online becomes a problem.

Although the risks of cyber-stalking are often associated with a romantic context, anyone online can draw the attention of someone who is overly interested and fixated. This means that those who must maintain a robust online public presence for professional reasons also benefit from learning:

  • What cyber-stalking is
  • What types of risks and consequences are associated with it
  • Actionable prevention tips.

The following infographic provides exactly that. Enjoy! Read more of this post

Social Media and Customer Service [Infographic]

For those who’re interested in the subject of providing customer through social media, the following infographic, which was submitted by Circa Interactive, is quite informative. It covers topics like why companies should use social media to provide customer service as well as why American customers themselves seek customer service through social media. So check it out if you’re deciding whether or not to include the use of social media in your customer service repertoire.

Via USC Dornsife:

Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and extend your brands reach across the Web.

Read more of this post

A Personal Note & Sober View of Online Business Headaches: Reputation Management & Cybersecurity

The benefits of online businesses have always been clear to me (e.g., the freedom and flexibility, the broad reach to potential faraway customers, etc.). However, recently I noted some massive issues online business owners face – reputation management and cybersecurity.

Internet mobs can destroy someone’s livelihood for years, and an unpopular or misconstrued Tweet (along with bad luck perhaps) can spark their wrath. Such missteps are related to innumerable topics – too many to list. So, I’ll visit the issue of bringing up politics in professional communications for business owners (but much applies to job seekers and employees alike) as I’ve previously discussed it from another angle.

Reputation management: Politics

Business owners must be wary of expressing political views in ways that don’t mesh with their customer base. I don’t know how often cases like this happen but one of my survey respondents wrote that merely unveiling your political affiliation can alienate customers: Read more of this post

My Return to Blogging and Resolve to Use Time and Social Media Efficiently

During my hiatus, I reassessed my endeavors. One of the joys of maturing involves reconciling lofty dreams that drive you with life’s realities. Dreams keep life from seeming bleak and boring though awareness of time passing by compels you to estimate your chances of achieving them. For instance, I too wish to discover some way, within my own capabilities, to avoid trading time for money. However, realizing I might be wasting time thinking about this, I settled on hope that perhaps someday I’ll have an epiphany (and then I’d share it with you).

However, there are practical steps I can take to decrease wasted time. I thought about what good, realistically, could come of efforts to present myself as a professional online. Like many issues in life, potential results depend on many variables. Some tips follow. Read more of this post

Social Media Platforms That Consolidate Your Other Social Media Activities

Over the past few months I’ve learned more about various social media tools by sitting in on classes offered in my region through 530 Media Project. Michelle Rogers, content editor at The Record Searchlight/Redding.com, facilitated these classes. By participating, I learned about some platforms that consolidate your activities on other social media sites to give you an overall view (including statistical analysis) of your activities. In this post, I’ll introduce a couple of them: RebelMouse and Klout.

RebelMouse

RebelMouse merges the content you share or like on Facebook, Twitter, Instagram, Tumblr, RSS feeds, Pinterest, Flickr, Google+, and LinkedIn. What you receive is an attractive magazine-like, social front page display of your online presence. See what mine looks like below (click to enlarge). Read more of this post

Social Media Burnout and the Value of Time Spent Unplugged

Looking back on over a year’s worth of blogging and social media networking, I’m grateful for all the opportunities that have opened up to me through actively engaging in these activities. I’ve met interesting people and made some valuable connections, and I continue to look forward to more of this! Blogging has also been a fun way to develop my thinking and writing skills. However, I’ve also learned how challenging it is to frequently and consistently develop original content. I’ve followed a number of bloggers who have done so and applaud them all! Read more of this post

Portraying Yourself Professionally Through Social Media [Infographic]

For those who’re purposefully looking to maintain a professional image via social media, here’s an infographic that has been going around. Much of this information is based on common sense. However, the percentages reflecting employers’ or recruiter’s emphasis on some social media sites more than others for information about you may be particularly helpful to keep in mind. Hence, you can make an informed decision about where to expend your efforts. Alternatively, for those of you interested in protecting your privacy, some general but important tips appear towards the bottom of this graphic.

Read more of this post

The Underbelly of Online Social Networking: Stalking & Other Obsessive Behavior

For many professionals, the Internet is a valuable supplemental tool for promoting themselves as well as for meeting new and valuable contacts. Like other life phenomena however, building social connections over the Internet is not without risks, and this becomes very apparent when one experiences a rare encounter with a very attached individual. Read more of this post

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