On the Evolution of Work Systems in the Digital Economy
Tag Archives: Psychology
Whether you are a consumer or a business owner, you might find the following information on consumer psychology enlightening and useful. This content was submitted on behalf of Wikibuy.
When it comes to product pricing, we’re funny creatures. Our perception of cost is not as simple as reading what’s listed on the tag — in fact, it’s far more complex. The physical appearance of pricing sends subliminal messages, which in turn plays a role in our purchasing decisions and whether or not an item makes it to check out.
So, as we approach the busiest time of year for shopping – i.e. the holiday season, it becomes increasingly important for both small and large retail businesses to understand what their product pricing is really saying to customers.
It’s all about perception —
Human brains blur visual and numerical size, leading us to believe that a decreased font size, appealing layout, and even contrast means a decrease in price. But it’s not just small font size that has consumers fooled. Did you know that even something as simple as the removal of the dollar sign or comma are proven to augment customer spending?
The placement of the item and price are also crucial. Surround it with far lower prices, organize it from high to low, or let it rest between two extreme prices. In the above scenarios, customers are more likely to buy an item because they think they will get the most “bang for their buck.” In other words, people look for an affordable price without a loss of quality.
To expand on this concept and help businesses boost sales during the busiest time of the year, Wikibuy put together this comprehensive list of psychological pricing hacks to help you gain that competitive edge when you need it most.
Having a strong interest in how psychologists are invaluable in various roles and industries, I found the following infographic which was submitted by Circa Interactive both interesting and informative. Why are psychologists valuable when it comes to analyzing big data? This infographic answers that very question with a prediction, description of how big data impacts psychology itself, explaining big data’s significance, and providing real world examples of the intersection between big data and psychology.
Recently, I finished How Rich People Think by Steve Siebold and wish to share its high points. In doing so, I’ll share what this book meant to me as well as passages I enjoyed. By the way, it’s not challenging to read at all, which means it’s quite accessible to young people who can benefit from thinking about money and financial independence.
In a review, I wrote:
Siebold delightfully summarizes every preemptive money-shaming, crab mentality-inspired verbal exhortation (e.g., “Money is evil!”, “Nobody should be a millionaire!”) ever uttered by those with an unhealthy, inappropriate interest in what another’s attitude about, or relationship with, money might be. This has been especially problematic in today’s preachy, politically charged times. If there were one value that’s long overdue for a comeback in modern U.S. culture, it’s the value of minding one’s own business. But oh well. I’ve sifted every person who imposed the slightest money shame or crab mentality-inspired drivel out of my life. I appreciate this book for providing a look back at these folks and describing the basic psychological underpinnings behind this insanity.
Siebold’s observations about society: Read more of this post
I’ve returned with a couple of surprise posts for today. I’ve been tinkering with a survey I designed, and it turns out I’m insane enough to fund my own pilot study. Not cheap! I took a chance on myself though, to see if I’d asked interesting new questions as I can’t find my main question of interest, or related discussions, represented anywhere on the Internet. These questions relate to what OTHER social interaction patterns might coincide with increasing political polarization and Balkanization that’s reportedly been happening.
Political discussions in work settings can pose problems because participants are obligated to continue interacting unless someone is transferred to another position, finds another job, just quits, or is laid off. It’s more difficult to walk away from others than it is in the purely social realm. Thus, people are generally expected to exercise more restraint over potentially touchy subjects and avoid disruptive, emotional outbursts that impact others. Read more of this post
A look at the history of the office reveals that office space configurations have changed considerably over time. Naturally, different space configurations impact workers differently (and of course, at the individual level, the manner in which physical space impacts people depends on the individual’s personality, job, and tasks the individual performs). More specifically, environmental space can positively or negatively impact attention spans, productivity, creativity, job satisfaction, and stress level.
University of Southern California, Dornsife, designed an infographic that expands upon this subject. Personally, I find myself agreeing with this assessment of the complete open office plan. However, I doubt that this phenomena, along with cubicles and private offices, will become extinct. A reduction? Yes. However, the complete absence of such configurations? No.
Not only do companies and work cultures vary, but there’s also great heterogeneity when it comes to people, the roles they play at work, and the types of tasks they perform. So, I think that there will always be a need for a variety of office configurations even if some configurations are more prevalent than others. For example, those who deal with sensitive information and interactions (like lawyers, doctors, and therapists) will continue to need a private office. This infographic is surely thought-provoking. Check it out and let me know what you think!
This post accompanies my previous post on manipulators. One particular piece of information that I find valuable here is a guideline for distinguishing social influence from manipulation. In my view, what qualifies as manipulation is an attempt to restrict another’s sense of free will. Furthermore, as I am a “no means no” kind of person, my interpretation of “[social influence] does not threaten anyone’s health or well-being” extends to influencers’ being able to accept “no” for an answer. Continuing to persist violates the time and psychological space of the one who refused. Finally, to clarify, the “emotional hot buttons” section lists characteristics of individuals who are easier targets for manipulators. I welcome your thoughts on the information presented here. Read more of this post