May 19, 2017
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Over the years I’ve noticed personality psychology related posts are visited most frequently. So, I’ll expand on a popular, though cryptic, post on particular facets of the Big Five’s Conscientiousness scale and success in various professional contexts. Whereas that post explains in abstract terms, this one provides a concrete (and personal) example. With the lazy days of summer ahead, I’ll discuss that which seems impossible, or at least improbable, for those who live life in the slow lane – laid-back, Type B people with high achievements and financial comfort.
It stands to reason, as popular culture tells us, that hard-driving folks enjoy more fruit from their labor than their counterparts do. It might be hard to believe financial comfort is achievable for the latter if I didn’t have a source of inspiration, a family member that I’m nearly a carbon copy of personality-wise.
Revisiting Posts on General Kurt von Hammerstein-Equord’s Wisdom & Lessons from Gaming Read more of this post
August 15, 2016
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My previous post on the state of marketing doesn’t reflect random interest. Having put myself out there on the Internet as a professional for a few years, I know unsolicited sales pitches from business development and marketing “gurus” come with the territory. I’ve often thought it might be a good idea to take a cue from Richard Herman, call myself a professional quality attention giver, and set a price for my attention and time ($8.00/minute to read supposedly sly let’s-see-if-I-can-convert-this-friend-into-a-client messages, etc. – Hurry! This generous, promotional rate won’t last!). According to Matthew Gentzkow’s figures in Trading Dollars for Dollars: The Price of Attention Online and Offline however, here’s the actual monetary trend for attention across time and media: Read more of this post
July 24, 2016
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When it comes to organizational cost-cutting, I’ve often heard that the marketing budget is commonly among the first to be cut. Until now, I didn’t know why exactly. However, the preview section of Does Marketing Need Reform? Fresh Perspectives on the Future clarified the factors contributing to the current state of marketing. This book was authored by Jagdish N. Sheth and Rajendra S. Sisodia, and was published in 2006. So, it’s dated but the major themes are still relevant as they are echoed in the 2011 video below.
The following historical facts and figures, as cited by Sheth and Sisodia, put the past and present situation in perspective:
- “In an age when the mantra of business has been ‘do more with less,’ the marketing function has for too long been ‘doing less with more.’ In most industries today, the marketing function consumes over 50 percent of corporate resources, up from less than 25 percent around 1950. At a macro level, marketing represents a tremendous waste of resources that could be better utilized elsewhere.” (p. 20)
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