Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Tag Archives: marketing

The Price of Attention & How Demand for it has Outpaced Supply

My previous post on the state of marketing doesn’t reflect random interest. Having put myself out there on the Internet as a professional for a few years, I know unsolicited sales pitches from business development and marketing “gurus” come with the territory. I’ve often thought it might be a good idea to take a cue from Richard Herman, call myself a professional quality attention giver, and set a price for my attention and time ($8.00/minute to read supposedly sly let’s-see-if-I-can-convert-this-friend-into-a-client messages, etc. – Hurry! This generous, promotional rate won’t last!). According to Matthew Gentzkow’s figures in Trading Dollars for Dollars: The Price of Attention Online and Offline however, here’s the actual monetary trend for attention across time and media: Read more of this post

Darwin at Work: The State of Marketing & Resistance to Marketers’ Influence

When it comes to organizational cost-cutting, I’ve often heard that the marketing budget is commonly among the first to be cut. Until now, I didn’t know why exactly. However, the preview section of Does Marketing Need Reform? Fresh Perspectives on the Future clarified the factors contributing to the current state of marketing. This book was authored by Jagdish N. Sheth and Rajendra S. Sisodia, and was published in 2006. So, it’s dated but the major themes are still relevant as they are echoed in the 2011 video below.

The following historical facts and figures, as cited by Sheth and Sisodia, put the past and present situation in perspective:

  • “In an age when the mantra of business has been ‘do more with less,’ the marketing function has for too long been ‘doing less with more.’ In most industries today, the marketing function consumes over 50 percent of corporate resources, up from less than 25 percent around 1950. At a macro level, marketing represents a tremendous waste of resources that could be better utilized elsewhere.” (p. 20)

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Evolution in the Face of Adversity

For those who have an interest in marketing, check out this post for some essential wisdom and strategies for thriving in these volatile times.

Out of My Gord

First published January 15, 2009 in Mediapost’s Search Insider

I am an unrepentant Darwinist, which probably doesn’t surprise anyone who reads my columns on a regular basis. The whole topic of evolution and emergent behaviors in complex systems constantly fascinates me. As Steven Johnson pointed out in his recent book, “Emergence,”  the theme of patterns rising from complexity is  ubiquitous and could well define the 21st century.

The World is a Cruel Place – Get Over It!

One of the most interesting things about evolution is that the pace of evolutionary change picks up in the face of adversity. The more hostile the environment, the faster the wheels of evolution roll and the quicker we adapt. Of course, we do so in a pretty ruthless way. The weak get culled faster. There are no consolation prizes in this lottery. Winner takes all. Richard Dawkins didn’t call genes “selfish” for…

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How to Become an Instagram Instaguru [Infographic]

When I first started using Pinterest, I thought finding and pinning images would just be a frivolous activity I’d engage in when I’m bored. While I don’t spend a lot of time there, I have found it to be more entertaining than I initially expected. For those who really know how to use it, another potential benefit of using such imaged-based social media tools is that they can be an effective way to find and connect with others who have interests in common and, at the same time, promote oneself or one’s business. I’m more of a recreational user but, for those who’re curious, my boards can be found here. As a forewarning, I’ve somehow managed to amass a large image collection of featherless, baby parrots which some people find freaky… though I think they’re rather cute!

Having found Pinterest to be more interesting and useful than I anticipated, I became curious about Instagram’s potential as a practical tool for networking and promotion. Fortunately, I just found the following guide which offers tips worth thinking about if you’re interested in using Instagram to promote your business or yourself as professional. Have you used Instagram and have tips to share? Feel free to comment and share them! Read more of this post

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