On the Evolution of Work Systems in the Digital Economy
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This article was originally published at ModelFA.com.
Still think that a financial advisor marketing plan is just for the big firms? Think again!
Running a financial advisory firm is hard. In the early years, it’s a hustle to find clients and pay the bills. Five to seven years into the practice, there are workflows to optimize, staff to hire and train, and a full book of business to manage. Life gets busy.
Which is why so few advisors go the extra mile and create a marketing strategy. According to Pershing, only 30% of all advisors have a formal marketing plan.
The remaining 70% must believe that “hustling” is their marketing plan.
That is a big mistake. Those who fail to invest in an advisor marketing plan might save some time on the front end — but they hurt their practices in the long run. There’s the stress of not knowing where your next client will come from. There are periods of “feast or famine”, when the office is either dead — or swamped with urgent work. Finally, without an overarching plan, it’s impossible to be sure that your professional practice will be intentional and ideal for you as the advisor.
Why don’t more advisors have a marketing strategy? Many of them find the task daunting. Some don’t know where to start.
Here’s a simple blueprint that will demystify the process and put you back in the driver’s seat. Read more of this post