Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Tag Archives: Marketing and Advertising

The Price of Attention & How Demand for it has Outpaced Supply

My previous post on the state of marketing doesn’t reflect random interest. Having put myself out there on the Internet as a professional for a few years, I know unsolicited sales pitches from business development and marketing “gurus” come with the territory. I’ve often thought it might be a good idea to take a cue from Richard Herman, call myself a professional quality attention giver, and set a price for my attention and time ($8.00/minute to read supposedly sly let’s-see-if-I-can-convert-this-friend-into-a-client messages, etc. – Hurry! This generous, promotional rate won’t last!). According to Matthew Gentzkow’s figures in Trading Dollars for Dollars: The Price of Attention Online and Offline however, here’s the actual monetary trend for attention across time and media: Read more of this post

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Portraying Yourself Professionally Through Social Media [Infographic]

For those who’re purposefully looking to maintain a professional image via social media, here’s an infographic that has been going around. Much of this information is based on common sense. However, the percentages reflecting employers’ or recruiter’s emphasis on some social media sites more than others for information about you may be particularly helpful to keep in mind. Hence, you can make an informed decision about where to expend your efforts. Alternatively, for those of you interested in protecting your privacy, some general but important tips appear towards the bottom of this graphic.

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