Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Tag Archives: influence

Darwin at Work: The State of Marketing & Resistance to Marketers’ Influence

When it comes to organizational cost-cutting, I’ve often heard that the marketing budget is commonly among the first to be cut. Until now, I didn’t know why exactly. However, the preview section of Does Marketing Need Reform? Fresh Perspectives on the Future clarified the factors contributing to the current state of marketing. This book was authored by Jagdish N. Sheth and Rajendra S. Sisodia, and was published in 2006. So, it’s dated but the major themes are still relevant as they are echoed in the 2011 video below.

The following historical facts and figures, as cited by Sheth and Sisodia, put the past and present situation in perspective:

  • “In an age when the mantra of business has been ‘do more with less,’ the marketing function has for too long been ‘doing less with more.’ In most industries today, the marketing function consumes over 50 percent of corporate resources, up from less than 25 percent around 1950. At a macro level, marketing represents a tremendous waste of resources that could be better utilized elsewhere.” (p. 20)

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What You Need to Know About Psychological Manipulation [Infographic]

This post accompanies my previous post on manipulators. One particular piece of information that I find valuable here is a guideline for distinguishing social influence from manipulation. In my view, what qualifies as manipulation is an attempt to restrict another’s sense of free will. Furthermore, as I am a “no means no” kind of person, my interpretation of “[social influence] does not threaten anyone’s health or well-being” extends to influencers’ being able to accept “no” for an answer. Continuing to persist violates the time and psychological space of the one who refused. Finally, to clarify, the “emotional hot buttons” section lists characteristics of individuals who are easier targets for manipulators. I welcome your thoughts on the information presented here. Read more of this post

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