September 26, 2019
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This article was originally published at ModelFA.com.
“Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.”
― Stephen Covey, The 7 Habits of Highly Effective People
I’ve read recently that Covey adapted this quote from Gandhi. Regardless of who said those words first, the quote holds the key to the kind of outstanding results you admire in high performers.
And I think that it’s the best expression of how mindset, behavior patterns, and results are connected.
The mind’s power extends beyond our immediate consciousness. Think of an iceberg with 90% of its mass submerged beneath the surface of the water; your subconscious mind is just as vast and powerful. And once something (a belief or a habit, for example) is a part of your subconscious mind, it will drive your daily choices without any surface awareness from you.
The continuum looks something like this: Read more of this post
July 24, 2016
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When it comes to organizational cost-cutting, I’ve often heard that the marketing budget is commonly among the first to be cut. Until now, I didn’t know why exactly. However, the preview section of Does Marketing Need Reform? Fresh Perspectives on the Future clarified the factors contributing to the current state of marketing. This book was authored by Jagdish N. Sheth and Rajendra S. Sisodia, and was published in 2006. So, it’s dated but the major themes are still relevant as they are echoed in the 2011 video below.
The following historical facts and figures, as cited by Sheth and Sisodia, put the past and present situation in perspective:
- “In an age when the mantra of business has been ‘do more with less,’ the marketing function has for too long been ‘doing less with more.’ In most industries today, the marketing function consumes over 50 percent of corporate resources, up from less than 25 percent around 1950. At a macro level, marketing represents a tremendous waste of resources that could be better utilized elsewhere.” (p. 20)
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