On the Evolution of Work Systems in the Digital Economy
Tag Archives: generation z
This infographic, which was submitted by Circa Interactive, covers important skills that are in demand for modern marketing professionals. In brief, the infographic provides important information and statistical data on the following skills: content marketing, mobile marketing, email marketing, social media marketing, search engine marketing, video production, data analysis, blogging, operational skills, user experience skills, and basic design skills. According to Maryland University:
Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update their skill sets to properly engage with he next generation of consumers (Gen Z) while effectively leveraging progressive technologies.
Recently, I was given this friendly warning: When you’re old and gray, you’ll see what it’s like to be behind the times and to be uncomfortable with the new tools and gadgets. As many of us can attest, this association between age and obsolescence is pervasive and rarely questioned.
Life experience, however, has shown me that the actual cause of not being able to keep up isn’t age but lack of interest. If we take the established age groups – Baby Boomers, Generations X, Y, and Z (the Millennials) and parse everyone in each group out according to interest level in new technologies, wouldn’t this provide a more accurate, fine-grained reflection of who’s ahead and behind on the latest technologies? Perhaps you’ll see where that aforementioned association comes from. However, aging isn’t the root cause of falling behind. Read more of this post