On the Evolution of Work Systems in the Digital Economy
Tag Archives: Facebook Live
Facebook marketing for financial advisors is the new frontier. Here are 5 tips that will help you rock your next Facebook Live (or host your first one)!
There are more than two billion monthly active users on Facebook.
That’s just one of many eye-popping statistics about the popular platform, according to statisa.com. And business owners who are using Facebook Live broadcasts strategically are winning greater visibility and more clients. Facebook marketing for financial advisors is something worth exploring, especially now that the Facebook algorithm is boosting live videos.
Why should advisors use Facebook Live?
Your personal Facebook page is filled with warm leads. Going live can help you stand out from the crowd, build relationships, and turn those leads into clients. If you observe those who host successful Facebook Live broadcasts, you will notice that most of them do three things. They offer high value, create engaging content specific to their target audience, and do Facebook Live broadcasts consistently.
If this post is giving you a bit of anxiety, I get that, too.
Facebook Live can be scary. Pre-recorded videos feel safer. You can do multiple takes, and if you fumble your words or say something not-so-perfect, you can simply edit it out. There’s comfort in being able to press “re-do” until you’ve captured the video exactly the way you like it. Read more of this post