On the Evolution of Work Systems in the Digital Economy
Tag Archives: content marketing
Executive Summary: Financial advisor content marketing is growing in importance, especially as old Search Engine Optimization (SEO) practices fade away and become ineffective. Great content that speaks directly to the ideal client can help an advisor stand out, form relationships, and built trust — even before the first appointment. However, just publishing a few blog posts on your website won’t do the trick. This article walks you through some of the frequently asked content marketing strategy questions that can trip up an advisor. If you have a question that I didn’t answer, please add it in the comments!
We have all read plenty of long articles about why content marketing is a powerful tool for audience-building and business growth. Just on this blog, there’s a piece on financial copywriting, another on financial advisor email marketing, and social media marketing for financial advisors, which all mention the importance of content.
And yet, sometimes you just want quick answers. No trends, no 3 reasons why, no top 10 best practices … just tell me what I need to know!
Well, I have good news. Short answers are exactly what this article is all about!
I have pulled together over a dozen of financial advisor content marketing questions that I hear often, then answered them in 280 characters or less, Twitter-style. Some of these responses were inspired by Joe Pulizzi’s book Epic Content Marketing (which is a quick read and a good source of ideas). Read more of this post