Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Tag Archives: Business

11 Modern Marketing Skills for Business Innovators to Master [Infographic]

This infographic, which was submitted by Circa Interactive, covers important skills that are in demand for modern marketing professionals. In brief, the infographic provides important information and statistical data on the following skills: content marketing, mobile marketing, email marketing, social media marketing, search engine marketing, video production, data analysis, blogging, operational skills, user experience skills, and basic design skills. According to Maryland University:

Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update their skill sets to properly engage with he next generation of consumers (Gen Z) while effectively leveraging progressive technologies.

Via Maryland University’s Online Bachelor’s Degree in Marketing: Read more of this post

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63 Coupon Statistics You Need to Know in 2018 [Infographic]

The following content and infographic was submitted by on behalf of Wikibuy.

Adding coupons to a built-out business strategy offers a number of benefits to today’s businesses. By influencing the customer purchase journey and driving customer loyalty, coupons have the ability to attract, convert, and keep customers, providing both short-term and long-term ROI. Coupons help businesses to:

  • Attract new customers: According to research by Inmar, 39% of customers say they’ve purchased a product from a brand they otherwise wouldn’t normally have bought from because they had a coupon for that brand.

  • Generate long-term loyalty: Research from ReadyCloud revealed that 68% of customers say coupons generate loyalty; additionally, studies have found that receiving an exclusive offer makes customers feel rewarded, excited, and special, generating goodwill for the brand.

  • Increase purchase amount: A study by Kelton found that coupons influence customers to seek out something to buy, treat themselves to something they don’t need, purchase a more expensive product, and spend more than intended.

Brands looking to leverage the benefit of coupons should focus on specific types of deals that have been shown to attract customers and increase conversions, including:

  • Offers on everyday items: 54% of consumers use coupons on basic necessities.

  • Free shipping: Nine out of 10 consumers say free shipping is their top incentive to shop online more.

  • Rebates: 83% of consumers think rebates are great savings opportunities.

  • LTOs: Approximately 50% of millennials think limited time offers are very enticing.

  • Surprise perks: 61% of online shoppers say receive surprise discounts is their preferred personalization experience.

To help get you started incorporating coupons into your business strategy, Wikibuy compiled 29 research-backed stats for driving purchases with coupons. Check out the full visual below to see how coupons can benefit your business.

Via Wikibuy: Read more of this post

Social Media and Customer Service [Infographic]

For those who’re interested in the subject of providing customer through social media, the following infographic, which was submitted by Circa Interactive, is quite informative. It covers topics like why companies should use social media to provide customer service as well as why American customers themselves seek customer service through social media. So check it out if you’re deciding whether or not to include the use of social media in your customer service repertoire.

Via USC Dornsife:

Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and extend your brands reach across the Web.

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How Companies Can Achieve Cross-Functional Integration [Infographic]

Here is another informative infographic, submitted by Circa Interactive. This one explains various aspects of achieving cross-functional integration for companies: why cross-functional integration is necessary, how it can be helped along with information gathering, marketing benefits of cross-functional integration, obstacles to achieving it, and how it can be implemented.

Via Graduatedegrees.online.njit.edu:

A growing number of organizational management experts are promoting the use of cross-functional integration within corporations. Although choosing to adopt this form of hierarchy would require reorganizing and redistributing responsibilities, implementing cross-functional integration is an appropriate response to the increasing prevalence of big data and other recent trends.

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Top Business Management Models for Effective Management [Infographic]

The following infographic, submitted by Circa Interactive, summarizes elements of effective business management models. In terms of change management, for instance, check out what this infographic says about growth and change, the role of company culture, and barriers to change. This is followed by an informative overview of change management programs.

Via Graduatedegrees.online.njit.edu:

To run successful businesses, entrepreneurs must adopt new management strategies that promote staff retention, revenue generation, and workplace culture. This is in addition to exhorting rank-and-file staff to support change programs. Failing to do so can be costly for a business.

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Special Feature: 8 Ways to Stop Over-Servicing Your Clients

The following thoughtful article for business owners covers recognizing the issue of over-servicing clients and steps you can take to address this problem. In 8 Ways to Stop Over-Servicing Your Clients, Brenda Barron at Clicktime.com writes:

Over-servicing a client happens on many occasions. More often than not, we’re talking about a longtime client who’s become friendly with your company and occasionally asks for additional tasks to be completed. Other times it can be about keeping a valuable name brand happy and bending over backwards to keep them. Unfortunately, this is a drain on your company’s resources, and it could be forcing you to use far too many labor hours. In fact, several small tasks can turn into a significant amount of time if you’re not careful, and over-servicing costs can easily reach 500K/year.

That’s why it’s important to check to see if your firm is over-servicing any of your clients. After you’ve identified some of the clients with over-servicing problems, you can make the transition easier for your employees. No one wants to tell a friendly client that you can’t complete work for them, and sometimes it’s even harder to raise rates. But in order to keep your costs low, it must be done.

Read more at 8 Ways to Stop Over-Servicing Your Clients

Security Check: Are You Ready for a Cyber Attack? [Infographic]

Submitted by Tony Huynh at Siege Media

Edited by Lynn Patra

Doing business online has brought companies not only many opportunities but also many dangers. From attacks on Equifax to Instagram to even the IRS, cybercrime continues to threaten business information, company finances, online reputation, and relationships with customers. The growth in number and complexity of crimes means it’s no longer a matter of if your company will be attacked, but when.

As a small-business owner, you might think a cyber attack would never happen to you or, if it did, would have minimal consequences. Unfortunately, research shows that cyber attacks are a problem for small businesses too—last year alone, 61% of breaches impacted smaller businesses, costing them between $84,000 to $148,000 to rectify the situation. Financial damage is only one part of the equation, as companies also have to deal with the loss of information and trust with customers.

In this age, your organization’s success in the digital economy is tied to your cybersecurity practices. You need a sophisticated, layered strategy that is built into your company operations and takes preventative measures through your password practices, data protection, software, employee training, and compliance standards – all areas that are prone to a cyber attack entry.

Curious to see where your cybersecurity practices stand? Follow this infographic from Varonis to assess each step of your security and uncover any weak spots that need to be improved. Read more of this post

How to Sell on Amazon [Infographic]

Submitted by Jake Rheude, Director of Marketing at Red Stag Fulfillment

Making extra money online and escaping the nine to five grind often becomes possible when you set up a stream of passive income to supplement your regular income. A great way to do this is to sell products on Amazon.

While it can seem daunting at first, it’s best to remember that the people who sell you products on Amazon are largely normal folks. Anyone can sell on Amazon. All they have to do is choose the right product, set up a profile, and find a fulfillment provider.

Red Stag Fulfillment put together a complete guide to selling on Amazon, but for those who are looking for an overview of the process, this is a good place to start.

Getting Set Up on Amazon – First Steps

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The Top Management Models That Are Changing How Business Operates [Infographic]

Submitted by Quinn Cooley, Media Manager at at Circa Interactive

Edited by Lynn Patra

North American business leaders have their fingers on the pulse of what it takes to flourish in a constantly changing society. No, it isn’t cutting costs. It is learning how to adapt to change.

The management issue businesses face

While 75% of executives believe that their future success is dependent on their ability to adapt, less than half of them have tried change management programs. And, of the people that have tried to integrate change management programs into their business, only 54% of them feel as though their efforts have been successful.

Clearly, there is a discrepancy between what prevailing wisdom says must be done, and what is actually getting done.

The issue with implementing effective change

Surprisingly, most executives agree that an overhaul on corporate culture is necessary in order for change to effectively occur. While the vast majority of executives agree that it is necessary to consider a company’s culture in order to make effective change, 76% also acknowledge that this was not accomplished in their own change management efforts. Read more of this post

A Quick Status Update & Business Resource Recommendations

Months ago I mentioned that I’d spend this past summer giving a new business venture a go and would report back on how this panned out. It wasn’t meant to be. However, this snag is another chance to learn and problem solve in order to transition to the next opportunity. Despite people telling me that I seem to have everything together, I understand what it’s like to struggle. For now, I’m focused on returning to the workforce, but at least fall season is the ideal time to search I hear.

However, between time spent inside my own head and working on the business, my networking efforts fell to the wayside, and this doesn’t set me up well for finding a job. Personal referrals are the way to go nowadays, what with hiring managers having to sift through piles of resumes. This is, by the way, a familiar problem that some introverts have. Well, I decided to act in accordance to the saying about sometimes having to spend money to make money (and no, I don’t think money is the root of all evil but I’ll return to this thought with my “politics in the workplace, etc.” series next week).

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