August 15, 2016
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My previous post on the state of marketing doesn’t reflect random interest. Having put myself out there on the Internet as a professional for a few years, I know unsolicited sales pitches from business development and marketing “gurus” come with the territory. I’ve often thought it might be a good idea to take a cue from Richard Herman, call myself a professional quality attention giver, and set a price for my attention and time ($8.00/minute to read supposedly sly let’s-see-if-I-can-convert-this-friend-into-a-client messages, etc. – Hurry! This generous, promotional rate won’t last!). According to Matthew Gentzkow’s figures in Trading Dollars for Dollars: The Price of Attention Online and Offline however, here’s the actual monetary trend for attention across time and media: Read more of this post
May 31, 2015
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A look at the history of the office reveals that office space configurations have changed considerably over time. Naturally, different space configurations impact workers differently (and of course, at the individual level, the manner in which physical space impacts people depends on the individual’s personality, job, and tasks the individual performs). More specifically, environmental space can positively or negatively impact attention spans, productivity, creativity, job satisfaction, and stress level.
University of Southern California, Dornsife, designed an infographic that expands upon this subject. Personally, I find myself agreeing with this assessment of the complete open office plan. However, I doubt that this phenomena, along with cubicles and private offices, will become extinct. A reduction? Yes. However, the complete absence of such configurations? No.
Not only do companies and work cultures vary, but there’s also great heterogeneity when it comes to people, the roles they play at work, and the types of tasks they perform. So, I think that there will always be a need for a variety of office configurations even if some configurations are more prevalent than others. For example, those who deal with sensitive information and interactions (like lawyers, doctors, and therapists) will continue to need a private office. This infographic is surely thought-provoking. Check it out and let me know what you think!
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