On the Evolution of Work Systems in the Digital Economy
Category Archives: Social media
Executive Summary: Financial advisor content marketing is growing in importance, especially as old Search Engine Optimization (SEO) practices fade away and become ineffective. Great content that speaks directly to the ideal client can help an advisor stand out, form relationships, and built trust — even before the first appointment. However, just publishing a few blog posts on your website won’t do the trick. This article walks you through some of the frequently asked content marketing strategy questions that can trip up an advisor. If you have a question that I didn’t answer, please add it in the comments!
We have all read plenty of long articles about why content marketing is a powerful tool for audience-building and business growth. Just on this blog, there’s a piece on financial copywriting, another on financial advisor email marketing, and social media marketing for financial advisors, which all mention the importance of content.
And yet, sometimes you just want quick answers. No trends, no 3 reasons why, no top 10 best practices … just tell me what I need to know!
Well, I have good news. Short answers are exactly what this article is all about!
I have pulled together over a dozen of financial advisor content marketing questions that I hear often, then answered them in 280 characters or less, Twitter-style. Some of these responses were inspired by Joe Pulizzi’s book Epic Content Marketing (which is a quick read and a good source of ideas). Read more of this post
Facebook marketing for financial advisors is the new frontier. Here are 5 tips that will help you rock your next Facebook Live (or host your first one)!
There are more than two billion monthly active users on Facebook.
That’s just one of many eye-popping statistics about the popular platform, according to statisa.com. And business owners who are using Facebook Live broadcasts strategically are winning greater visibility and more clients. Facebook marketing for financial advisors is something worth exploring, especially now that the Facebook algorithm is boosting live videos.
Why should advisors use Facebook Live?
Your personal Facebook page is filled with warm leads. Going live can help you stand out from the crowd, build relationships, and turn those leads into clients. If you observe those who host successful Facebook Live broadcasts, you will notice that most of them do three things. They offer high value, create engaging content specific to their target audience, and do Facebook Live broadcasts consistently.
If this post is giving you a bit of anxiety, I get that, too.
Facebook Live can be scary. Pre-recorded videos feel safer. You can do multiple takes, and if you fumble your words or say something not-so-perfect, you can simply edit it out. There’s comfort in being able to press “re-do” until you’ve captured the video exactly the way you like it. Read more of this post
This article was originally published at ModelFA.com.
Still think that a financial advisor marketing plan is just for the big firms? Think again!
Running a financial advisory firm is hard. In the early years, it’s a hustle to find clients and pay the bills. Five to seven years into the practice, there are workflows to optimize, staff to hire and train, and a full book of business to manage. Life gets busy.
Which is why so few advisors go the extra mile and create a marketing strategy. According to Pershing, only 30% of all advisors have a formal marketing plan.
The remaining 70% must believe that “hustling” is their marketing plan.
That is a big mistake. Those who fail to invest in an advisor marketing plan might save some time on the front end — but they hurt their practices in the long run. There’s the stress of not knowing where your next client will come from. There are periods of “feast or famine”, when the office is either dead — or swamped with urgent work. Finally, without an overarching plan, it’s impossible to be sure that your professional practice will be intentional and ideal for you as the advisor.
Why don’t more advisors have a marketing strategy? Many of them find the task daunting. Some don’t know where to start.
Here’s a simple blueprint that will demystify the process and put you back in the driver’s seat. Read more of this post
This article was originally published at ModelFA.com.
Don’t let common advisor Facebook marketing mistakes burn through your budget!
Every year, the world seems to get ever more anchored in technology and social media. The pressure is ramping up, and advisors are making an effort to become more “digitally available” to their prospects and clients. And yes, that includes trying to crack the code on “Facebook for financial advisors”.
This has created an interesting shift in our industry. Online marketing topics have become the mainstays of advisor conferences. Many compliance departments have no idea what to do with this trend.
And, of course, there’s conflicting advice online.
I dug into this topic recently after a conversation with a fellow advisor. Let’s call him James. James shared his disappointment with online marketing. He had tried Facebook marketing hoping to reach more prospects. He started a company page and shared a bunch of articles. That didn’t work. He then invested several thousands of dollars in Facebook ads and promoted posts. Still, crickets.
And so, James asked me over a beer, is this social media marketing just a fad? Does it actually generate results for any advisors out there? What are those advisors doing, exactly, to make it work? And, finally, does it have to cost a fortune?
Those are all fair questions. Here’s what I know from pouring over industry research and investing over $100K into building Facebook marketing campaigns for financial advisors. Read more of this post