Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Category Archives: Observations

13 Psychological Pricing Hacks to Drive Sales [Infographic]

Whether you are a consumer or a business owner, you might find the following information on consumer psychology enlightening and useful. This content was submitted on behalf of Wikibuy.

When it comes to product pricing, we’re funny creatures. Our perception of cost is not as simple as reading what’s listed on the tag — in fact, it’s far more complex. The physical appearance of pricing sends subliminal messages, which in turn plays a role in our purchasing decisions and whether or not an item makes it to check out.

So, as we approach the busiest time of year for shopping – i.e. the holiday season, it becomes increasingly important for both small and large retail businesses to understand what their product pricing is really saying to customers.

It’s all about perception —

Human brains blur visual and numerical size, leading us to believe that a decreased font size, appealing layout, and even contrast means a decrease in price. But it’s not just small font size that has consumers fooled. Did you know that even something as simple as the removal of the dollar sign or comma are proven to augment customer spending?

The placement of the item and price are also crucial. Surround it with far lower prices, organize it from high to low, or let it rest between two extreme prices. In the above scenarios, customers are more likely to buy an item because they think they will get the most “bang for their buck.” In other words, people look for an affordable price without a loss of quality.

To expand on this concept and help businesses boost sales during the busiest time of the year, Wikibuy put together this comprehensive list of psychological pricing hacks to help you gain that competitive edge when you need it most.

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10 Secure File Sharing Options and Tips [Infographic]

The following content has been submitted on behalf of Panda Security.

Many businesses, large and small alike, have gone paperless. What does it mean exactly to go paperless? Because technology is so prevalent and accessible, many companies choose to exchange and archive information in the cloud, or digitally.

The cloud is made up of a multitude of Internet-based services, such as Google Drive and Microsoft OneDrive. These services allow trading and storage of data simply through the Internet. This means that multiple people can edit one document at a time. Even more conveniently, the same document can be opened from any computer with an Internet connection.

So, why are corporations making the switch to online file sharing?

A benefit of file sharing is its ability to centralize your company’s data. The juvenile game “Telephone” demonstrates the importance of streamlining communication. In the game, children sit in a circle or a long line. The first person picks a word or phrase and whispers it to the person adjacent them. This continues until the last person has to say it aloud. Often, the initial phrase has devolved into something completely different through small variations in each whisper.

Like the game, the flow of communication in the workplace can easily be twisted or misunderstood as it travels from person to person. Storing information digitally mitigates these communication errors because employees can access the same data — they don’t have to rely on coworkers to relay the information.

If you’re interested in learning more about file sharing, Panda Security has put together 10 secure file sharing options and tips. Scroll through the infographic below to discover file sharing advantages, risks, and services. Read more of this post

My answer to a Quora question: Is it acceptable to be apolitical on LinkedIn?

In this answer, I addressed the question’s original poster (hereafter referred to as “OP”) who stated, “I have been on LinkedIn for years. I no longer feel that I belong there anymore because I came there to network for jobs rather than to discuss politics or religion… I have been struggling to find work, but LinkedIn no longer appears to be an option.” I described the general state of LinkedIn, from my own personal experience, at Is it acceptable to be apolitical on LinkedIn? by Lynn Patra. An excerpt of my answer follows: Read more of this post

Social Media and Customer Service [Infographic]

For those who’re interested in the subject of providing customer through social media, the following infographic, which was submitted by Circa Interactive, is quite informative. It covers topics like why companies should use social media to provide customer service as well as why American customers themselves seek customer service through social media. So check it out if you’re deciding whether or not to include the use of social media in your customer service repertoire.

Via USC Dornsife:

Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and extend your brands reach across the Web.

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The Rise of the Robot Nurse [Infographic]

As a natural follow-up to the previous post on designing technology for the aging population, the following infographic, which was submitted by Circa Interactive, describes the rise of robot nurses. This infographic was originally created by Ohio University’s Masters of Science program in nursing.

Via onlinemasters.ohio.edu/masters-nursing:

As technology continues to advance and become cheaper and more accessible, its uses are increasingly benefiting human workers in the healthcare industry.Globally, medical professionals are experimenting with ways in which robots can fill growing caps in the healthcare workforce. These experiments are becoming increasingly important: U.S. Census Bureau estimates indicate nearly 25 percent of the population will be 65 or older by 2060, meaning demands for more care will be imminent.

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Special Feature: Everything You Need to Know About Software Patent Applications

By UpCounsel Contributor

Edited by Lynn Patra 

You have a great new idea for what you hope is the next big app. You did your research and you could not find anything out there that is even remotely similar. You have brought together investors and are working with a team of developers and now you are wondering whether you can protect your idea by securing a patent. But is it patentable? Can you patent an idea for software? Read more of this post

Designing Technology for the Aging Population [Infographic]

The subject of adapting technology to facilitate ease of use and play a supportive function in older adults’ daily activities is an important one, especially given the large numbers of aging adults in the population. That’s why I found the following infographic so informative. This infographic was submitted by Circa Interactive and created by USC Leonard Davis School of Gerontology under the Master of Arts in Gerontology (MAG) & Master of Aging Services Management (MASM) online program.

Via gerontology.usc.edu:

While many older Americans use technology, it’s rarely designed with them in mind. Discover what people are predicting about the adoption of technology by Americans over age 65, barriers to usage, and strategies to engage seniors with technology.

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Why I’m Not a “Social Justice” Warrior: What About Non-Drinkers’ and Short Peoples’ Pay and Representation in the Workforce?

Previously, I mentioned declining to post certain third-party submitted content at this blog. I’m sure it raises eyebrows whenever I reject content promoting, say, women in the workplace. So I thought it best to explain why I’m not making noise about race and gender instead of leaving this open to speculation.

Instances of racism and sexism exist, however there are plenty of other biases and experiences of “oppression” that never seem to occur  to most people just because they’re riled up, fixated, and obsessed about two issues when it comes to the work realm (and it’s two because there isn’t much talk about LGBT pay and representation comparatively speaking). Did you know that differences in earnings, claims of bias and discrimination, and/or experiences of “oppression” exist when it comes to:

(1.) tall vs. short people, Read more of this post

My Quora Answer: Do you believe an American’s life has become too overwhelmed by politics…? by Lynn Patra

In my previous post, I mentioned preferring to live and work at my current location (Redding, California) and being turned off at the prospect of living and working in the San Francisco Bay Area. The reason for my preference is, having already sampled life in more metropolitan, urban regions of California firsthand (through work and school), I am sick and tired of the lack of self control, the deafening, pushy political activism, and the presumption that many have, while trying to force others (uninvited) to talk about politics, that everyone else shares the same opinions and values that you do.

As I state in my Quora answer below, this type of behavior, exemplified by denizens of those regions, extends to the online world, including sites where people are supposed to behave more professionally, like LinkedIn. So, in a way, there’s no getting away from the verbal diarrhea. However, I don’t want this to become a part of the work culture I join. The original Quora question I’m answering here is “Do you believe an American’s life has become too overwhelmed by politics, and therefore, they have a more divided country than when culture was more of a focus or even more mundane aspects of life?Read more of this post

Back home after the Carr Fire

Well, I am home and, as it turned out, our home is fine. As I indicated in my previous post, I very much want to be a part of the Redding, California community and contribute to disaster relief and resettlement efforts. Having said that, I’ve been engaged in volunteer work.

I’m not sure how negatively a disaster of this scale will impact employment prospects here, however I’m still very much interested in finding employment in the Redding, California area (so that I can stay here). Yet, I know this sounds crazy to some people but no, I don’t want to live and work in the San Francisco Bay Area… and I can’t seem to say that often enough for all the incredulous people out there but I really don’t. My next post will make it more apparent why.

Here, I’ll leave my readers with images I’ve taken after the Carr Fire hit my area, along with a synopsis of the damage sustained, quoting from my Quora blog entry: Read more of this post

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