Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Category Archives: entrepreneurship

12 Tips to Raise Your Rates [Infographic]

The following content was submitted on behalf of Valpak.

A crucial step that all business owners and entrepreneurs need to take, at some point, as they grow is a business price increase. As your service or product improves, so does its value. It’s helpful to perform research into your competitors and industry before you make a jump. Is the increase justifiable? More often than not, a price increase will spark some conversation and uproar among your users or customers.

While you can’t control how your customers react, you can take the necessary steps to avoid push back. Be honest and transparent. Communicate the change with your customer’s needs in mind by clarifying the added value or benefits for them. You may be surprised with how consumers will be willing to pay a little bit more for a much better result or added value. For more specifics, Valpak breaks down twelve actionable steps to raise your prices and how to handle an upset customer as a result in their infographic below. Read more of this post

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15 Tips to Optimize for the App Store [Infographic]

The following content was submitted on behalf of CleverTap.

Search engine optimization is a widely accepted strategy for successfully driving organic traffic to websites, but how are companies driving traffic to their mobile apps? Although Google has been around for over 20 years, marketers are still trying to navigate its complexity. the App Store, only 10 years old, is no closer to being figured out. Although this may seem like a bleak and discouraging point of view, there are many bright minds working around the clock to make incremental revelations about app store optimization.

From the most obvious factors of the app store listing, such as the logo, title, and screenshots, to the pricing, compatibility, and updates, CleverTap has compiled 15 actionable tips. When considering how best to navigate the app store for your mobile marketing strategy, implement these tips for a boost in app downloads and subsequent usage.

Via CleverTap

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Special Feature: Protecting Intellectual Property: An Easy Guide for Startups

Written by Todd Baker

Edited by Lynn Patra

This article was originally published on UpCounsel.

 

What Is Intellectual Property?

Intellectual property (IP) is a general term for the rights recognized by Nigerian law for creations of the mind, including:

  • Patents – rights granted to inventors for novel and useful inventions.
  • Trademarks – rights granted to businesses relating to the branding of their goods and services (company, product and service names).
  • Copyrights – rights granted to authors for tangible expressions of ideas (art, literature, music, software code, architectural plans).
  • Trade secrets – rights granted to businesses relating to their unique and valuable intangible assets (business processes, client and customer lists, procedures, practices, formulae, research notes, market data).

Types of Patents

There are three types of patents that every startup should be aware of: Read more of this post

Special Feature: Everything You Need to Know About Software Patent Applications

By UpCounsel Contributor

Edited by Lynn Patra 

You have a great new idea for what you hope is the next big app. You did your research and you could not find anything out there that is even remotely similar. You have brought together investors and are working with a team of developers and now you are wondering whether you can protect your idea by securing a patent. But is it patentable? Can you patent an idea for software? Read more of this post

Top Business Management Models for Effective Management [Infographic]

The following infographic, submitted by Circa Interactive, summarizes elements of effective business management models. In terms of change management, for instance, check out what this infographic says about growth and change, the role of company culture, and barriers to change. This is followed by an informative overview of change management programs.

Via Graduatedegrees.online.njit.edu:

To run successful businesses, entrepreneurs must adopt new management strategies that promote staff retention, revenue generation, and workplace culture. This is in addition to exhorting rank-and-file staff to support change programs. Failing to do so can be costly for a business.

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How to Sell on Amazon [Infographic]

Submitted by Jake Rheude, Director of Marketing at Red Stag Fulfillment

Making extra money online and escaping the nine to five grind often becomes possible when you set up a stream of passive income to supplement your regular income. A great way to do this is to sell products on Amazon.

While it can seem daunting at first, it’s best to remember that the people who sell you products on Amazon are largely normal folks. Anyone can sell on Amazon. All they have to do is choose the right product, set up a profile, and find a fulfillment provider.

Red Stag Fulfillment put together a complete guide to selling on Amazon, but for those who are looking for an overview of the process, this is a good place to start.

Getting Set Up on Amazon – First Steps

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A Quick Status Update & Business Resource Recommendations

Months ago I mentioned that I’d spend this past summer giving a new business venture a go and would report back on how this panned out. It wasn’t meant to be. However, this snag is another chance to learn and problem solve in order to transition to the next opportunity. Despite people telling me that I seem to have everything together, I understand what it’s like to struggle. For now, I’m focused on returning to the workforce, but at least fall season is the ideal time to search I hear.

However, between time spent inside my own head and working on the business, my networking efforts fell to the wayside, and this doesn’t set me up well for finding a job. Personal referrals are the way to go nowadays, what with hiring managers having to sift through piles of resumes. This is, by the way, a familiar problem that some introverts have. Well, I decided to act in accordance to the saying about sometimes having to spend money to make money (and no, I don’t think money is the root of all evil but I’ll return to this thought with my “politics in the workplace, etc.” series next week).

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