Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Category Archives: entrepreneurship

The Gig Economy for Businesses [Infographic]

It’s no secret that the modern workforce is changing. In an era where more value is being placed on workplace autonomy, flexibility and freedom, the gig economy is becoming the new normal. In fact, 36% of workers in the U.S. work in the gig economy (in some form or another). Spurred by technology, the gig economy has helped create a buyer’s market for many job seekers, offering businesses who utilize it’s services the agility businesses need to stay competitive.

It’s likely that you’ve heard of the gig economy as “side hustles” offered through on demand platforms like Uber, Amazon Flex and Postmates. However, the gig economy encompasses a broad range of workers, that are simply “independent.” This means that gig work is everything from rideshare and delivery services to freelance writers, designers, and other contractors.

In the gig economy, there are two sides: that of independent workers and that of businesses who utilize the services of independent workers. To help you better understand the history of the gig economy, how each side works best practices for businesses and independent workers. Startup insurance company, Embroker, put together this comprehensive guide that covers all facets.

For example, in their gig economy for businesses chapter, they cover best practices for startups and companies to best utilize the skills of independent workers. Some of these include:

  • Identifying your needs and skills gaps.
  • Developing a long-term strategy that lets you take advantage of on demand talent
  • Utilizing different platforms like Upwork, Freelancer and others to find experts that work best with your business
  • Different ways to efficiently operate with a blended workforce.

To learn more about these best practices and ways to implement them in your businesses, check out their full guide to the gig economy. Read more of this post

Top Financial Advisor Content Marketing Questions Answered in 280 Characters (or Less)

financial advisor content marketing, Top Financial Advisor Content Marketing Questions Answered in 280 Characters (or Less)

Executive Summary: Financial advisor content marketing is growing in importance, especially as old Search Engine Optimization (SEO) practices fade away and become ineffective. Great content that speaks directly to the ideal client can help an advisor stand out, form relationships, and built trust — even before the first appointment. However, just publishing a few blog posts on your website won’t do the trick. This article walks you through some of the frequently asked content marketing strategy questions that can trip up an advisor. If you have a question that I didn’t answer, please add it in the comments!

We have all read plenty of long articles about why content marketing is a powerful tool for audience-building and business growth. Just on this blog, there’s a piece on financial copywriting, another on financial advisor email marketing, and social media marketing for financial advisors, which all mention the importance of content.

And yet, sometimes you just want quick answers. No trends, no 3 reasons why, no top 10 best practices … just tell me what I need to know!

Well, I have good news. Short answers are exactly what this article is all about!

I have pulled together over a dozen of financial advisor content marketing questions that I hear often, then answered them in 280 characters or less, Twitter-style. Some of these responses were inspired by Joe Pulizzi’s book Epic Content Marketing (which is a quick read and a good source of ideas). Read more of this post

Facebook Marketing for Financial Advisors: Facebook Live

Facebook marketing for financial advisors, Facebook Marketing for Financial Advisors: Facebook Live
Facebook marketing for financial advisors is the new frontier. Here are 5 tips that will help you rock your next Facebook Live (or host your first one)!

There are more than two billion monthly active users on Facebook.  

That’s just one of many eye-popping statistics about the popular platform, according to statisa.com. And business owners who are using Facebook Live broadcasts strategically are winning greater visibility and more clients. Facebook marketing for financial advisors is something worth exploring, especially now that the Facebook algorithm is boosting live videos.

Why should advisors use Facebook Live?

Your personal Facebook page is filled with warm leads. Going live can help you stand out from the crowd, build relationships, and turn those leads into clients. If you observe those who host successful Facebook Live broadcasts, you will notice that most of them do three things. They offer high value, create engaging content specific to their target audience, and do Facebook Live broadcasts consistently. 

If this post is giving you a bit of anxiety, I get that, too.

Facebook Live can be scary. Pre-recorded videos feel safer. You can do multiple takes, and if you fumble your words or say something not-so-perfect, you can simply edit it out. There’s comfort in being able to press “re-do” until you’ve captured the video exactly the way you like it. Read more of this post

The Unexpected Costs of Chasing Your Dreams [Infographic]

Many hopeful freelancers start their business adventure so they can take control over their time and finances. As a self-employed freelancer, you get to set your own hours and decide how much you make based on how hard you work. You can decide to pursue projects that interest you the most, and ultimately do your best work. The appeal of starting off on your own is the reason why a third of Americans are currently freelance.

If you’ve ever considered quitting your day job in favor for self-employment, you’ve also probably had a few reservations as well. While the work is more flexible, so is the income. There’s less security when it comes to benefits and salary, which can land you in hot water if you don’t have a solid savings. In addition, finding and pitching your own clients can be incredibly intimidating. The fact of the matter is that starting your own venture, whether as a freelancer or entrepreneur can a difficult process.

However, that doesn’t mean that you can’t do it. With a solid plan for how you’ll make the transition financially, you can make the leap. To get you started on planning for unexpected self-employment expenses, Turbo created this helpful infographic. By making a few easy cuts, you can make your dream of quitting your day job a reality. Check it out below:

Via turbo.intuit.com: Read more of this post

Becoming an Industry Disruptor: What We Can Learn from Transportation Startups [Infographic]

The following content was submitted on behalf of The Zebra.

There are words and phrases that float around the business world that just seem to catch fire. Suddenly, you seem to see them everywhere. For a period of time it was “out-of-the-box thinking” and then “paradigm shifts.” Later we saw everyone talking about “leverage” and more recently: “agility.”

But one of the newest and most exciting buzzwords in industry today is “disruptor.” Now startups and entrepreneurs all over the globe are using this term in their pitches and elevator speeches to give investors something to be excited about. But what does it actually mean to disrupt an industry and why is it so desirable? Clearly, the most profitable part of disruption is that there is already an established customer-base for your innovation – but what else does this concept offer?

Below we see the answer through the lens of transportation startups and how they are working within their established industry to leverage their own agile companies toward paradigm shifts by using out of the box thinking.

Taking a look, we can see how ride-share companies like Uber are less rogue than you might think, and how traditional car manufacturers, whom one would think likely tend to stand strong against any outside innovation, are actually investing heavily in them. This might reflect the idea that while a new disruptive idea should be prepared to expect pushback from established companies, any idea that is truly worthwhile will get those same industry leaders on board.

Another good lesson that can be gleaned from transportation disruptors is how to establish the right angle. Looking for specific pain points like cost (in the case of new cars) or convenience (in the case of traditional taxi services) has given ridesharing services a leg up. What are the difficulties your targeted consumers face?

Below, check out all the facets of disruption that you can learn through interfacing with transportation startups. Maybe YOUR next word will be the one that everyone is using in their pitches.

Read more of this post

How to Grow Your Business With Calculated Risk-Taking [Infographic]

The following content was submitted on behalf of Valpak.

Any major business move requires taking a risk. Whether you leave your corporate job to pursue a passion project, launch a new product, or partner with a new company, it can be daunting to make a drastic change. Thankfully, there’s a helpful strategy to weigh the potential outcome before taking the leap.

Calculated risk-taking involves carefully considering the pros and cons of a decision, with a thoughtful plan behind it. There are helpful steps, tools, and tactics you can use break down the outcome into smaller digestible steps. Make a list of everything that could go south if you move forward with the decision, whether it’s related to your business finances, relationships, self-care, or time. Schedule regular check-ins as you work towards a goal to see what kind of progress you’re making. The more you understand all potential costs to that risk, the better you can improve its outcome.

For a helpful breakdown on calculated risks, view the visual from Valpak below. It covers steps to follow so you can anticipate red flags and successful company who have used this method. Read more of this post

12 Tips to Raise Your Rates [Infographic]

The following content was submitted on behalf of Valpak.

A crucial step that all business owners and entrepreneurs need to take, at some point, as they grow is a business price increase. As your service or product improves, so does its value. It’s helpful to perform research into your competitors and industry before you make a jump. Is the increase justifiable? More often than not, a price increase will spark some conversation and uproar among your users or customers.

While you can’t control how your customers react, you can take the necessary steps to avoid push back. Be honest and transparent. Communicate the change with your customer’s needs in mind by clarifying the added value or benefits for them. You may be surprised with how consumers will be willing to pay a little bit more for a much better result or added value. For more specifics, Valpak breaks down twelve actionable steps to raise your prices and how to handle an upset customer as a result in their infographic below. Read more of this post

15 Tips to Optimize for the App Store [Infographic]

The following content was submitted on behalf of CleverTap.

Search engine optimization is a widely accepted strategy for successfully driving organic traffic to websites, but how are companies driving traffic to their mobile apps? Although Google has been around for over 20 years, marketers are still trying to navigate its complexity. the App Store, only 10 years old, is no closer to being figured out. Although this may seem like a bleak and discouraging point of view, there are many bright minds working around the clock to make incremental revelations about app store optimization.

From the most obvious factors of the app store listing, such as the logo, title, and screenshots, to the pricing, compatibility, and updates, CleverTap has compiled 15 actionable tips. When considering how best to navigate the app store for your mobile marketing strategy, implement these tips for a boost in app downloads and subsequent usage.

Via CleverTap

Read more of this post

Special Feature: Protecting Intellectual Property: An Easy Guide for Startups

Written by Todd Baker

Edited by Lynn Patra

This article was originally published on UpCounsel.

 

What Is Intellectual Property?

Intellectual property (IP) is a general term for the rights recognized by Nigerian law for creations of the mind, including:

  • Patents – rights granted to inventors for novel and useful inventions.
  • Trademarks – rights granted to businesses relating to the branding of their goods and services (company, product and service names).
  • Copyrights – rights granted to authors for tangible expressions of ideas (art, literature, music, software code, architectural plans).
  • Trade secrets – rights granted to businesses relating to their unique and valuable intangible assets (business processes, client and customer lists, procedures, practices, formulae, research notes, market data).

Types of Patents

There are three types of patents that every startup should be aware of: Read more of this post

Special Feature: Everything You Need to Know About Software Patent Applications

By UpCounsel Contributor

Edited by Lynn Patra 

You have a great new idea for what you hope is the next big app. You did your research and you could not find anything out there that is even remotely similar. You have brought together investors and are working with a team of developers and now you are wondering whether you can protect your idea by securing a patent. But is it patentable? Can you patent an idea for software? Read more of this post

%d bloggers like this: