Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Category Archives: Engagement

11 Modern Marketing Skills for Business Innovators to Master [Infographic]

This infographic, which was submitted by Circa Interactive, covers important skills that are in demand for modern marketing professionals. In brief, the infographic provides important information and statistical data on the following skills: content marketing, mobile marketing, email marketing, social media marketing, search engine marketing, video production, data analysis, blogging, operational skills, user experience skills, and basic design skills. According to Maryland University:

Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update their skill sets to properly engage with he next generation of consumers (Gen Z) while effectively leveraging progressive technologies.

Via Maryland University’s Online Bachelor’s Degree in Marketing: Read more of this post

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63 Coupon Statistics You Need to Know in 2018 [Infographic]

The following content and infographic was submitted by on behalf of Wikibuy.

Adding coupons to a built-out business strategy offers a number of benefits to today’s businesses. By influencing the customer purchase journey and driving customer loyalty, coupons have the ability to attract, convert, and keep customers, providing both short-term and long-term ROI. Coupons help businesses to:

  • Attract new customers: According to research by Inmar, 39% of customers say they’ve purchased a product from a brand they otherwise wouldn’t normally have bought from because they had a coupon for that brand.

  • Generate long-term loyalty: Research from ReadyCloud revealed that 68% of customers say coupons generate loyalty; additionally, studies have found that receiving an exclusive offer makes customers feel rewarded, excited, and special, generating goodwill for the brand.

  • Increase purchase amount: A study by Kelton found that coupons influence customers to seek out something to buy, treat themselves to something they don’t need, purchase a more expensive product, and spend more than intended.

Brands looking to leverage the benefit of coupons should focus on specific types of deals that have been shown to attract customers and increase conversions, including:

  • Offers on everyday items: 54% of consumers use coupons on basic necessities.

  • Free shipping: Nine out of 10 consumers say free shipping is their top incentive to shop online more.

  • Rebates: 83% of consumers think rebates are great savings opportunities.

  • LTOs: Approximately 50% of millennials think limited time offers are very enticing.

  • Surprise perks: 61% of online shoppers say receive surprise discounts is their preferred personalization experience.

To help get you started incorporating coupons into your business strategy, Wikibuy compiled 29 research-backed stats for driving purchases with coupons. Check out the full visual below to see how coupons can benefit your business.

Via Wikibuy: Read more of this post

Social Media and Customer Service [Infographic]

For those who’re interested in the subject of providing customer through social media, the following infographic, which was submitted by Circa Interactive, is quite informative. It covers topics like why companies should use social media to provide customer service as well as why American customers themselves seek customer service through social media. So check it out if you’re deciding whether or not to include the use of social media in your customer service repertoire.

Via USC Dornsife:

Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and extend your brands reach across the Web.

Read more of this post

Are Remote Workers Happier Than Office Employees? [Infographic]

TINYpulse’s survey research report, What Leaders Need to Know About Remote Workers: Surprising Differences in Workplace Happiness & Relationships, states:

Today’s workplace is a global one, with companies and even teams that stretch across geographical boundaries. Distance is no longer a barrier to collaboration, thanks to technologies that allow for instantaneous communication across state and country borders. The idea of supervising and working with employees you rarely meet in person — if at all — is more and more commonplace.

So what’re some benefits of having a remote workforce? This stunning infographic answers this question. It also summarizes 509 remote workers’ description of themselves and their work experience and, finally, shows how they stack up against office workers. Who are these remote workers and why do they work remotely? Find out below! Read more of this post

5 Challenges Users Experience in Online Collaboration [Infographic]

If you haven’t yet read the Flipside Workspace versus Videoconferencing report, this infographic beautifully illustrates some of the main findings of the pilot study. Read on to learn about other possible implications related to the online collaboration tools of interest as well. Finally, give Flipside Workspace a try by visiting http://www.flipsideworkspace.com/. I look forward to your questions and comments!

View the infographic in full at Duncan-Coleverria, Inc.

Flipside Workspace versus Videoconferencing: Comparing User Experience of Collaborative Online Platforms [Report]

As promised in my previous post, the Flipside Workspace versus videoconferencing user experience pilot study results are now available. Click here to obtain a copy of the report. As a brief introduction, you will find out how Flipside Workspace measured up against videoconferencing on the following psychological dimensions (Note: #4, identity exploration, only applies to Flipside Workspace): Read more of this post

Thoughts on Running the Flipside Workspace versus Videoconferencing Study

It’s been awhile since I’ve posted, so I’ll first address the slowdown on my blog. Thankfully, this isn’t about running out of steam but, rather, preoccupation with projects – including the Flipside Workspace user experience study which I mentioned in January 2015. As it is wrapping up, this is a good time to revisit it and provide detailed information. What I left unmentioned previously is that this study contrasts users’ experience meeting in Flipside Workspace with videoconferencing across various psychological dimensions.

For those who’re new to Flipside Workspace, this is an avatar-based,  3-dimensional digital workspace. It’s best described at Flipside Workspace’s site as, “an immersive online business district that takes those perks of real-life office dynamics and brings them into a virtual environment.” To see how elaborately crafted the environment is, watch this video. Read more of this post

Flipside Workspace User Experience Study – Official Call for Participants

The Flipside Workspace user experience study is set to begin! Hence, I am providing full details about the procedure and reward for participating. For 40-45 minutes of participation time, which includes partaking in an interactive one-on-one meeting and successfully completing an online survey before the conclusion of the study on March 1, 2015 Pacific Standard Time, each participant is automatically eligible to receive a $25.00 Amazon.com e-gift certificate from Flipside Workspace as a token of appreciation.

Note that this study is limited to 10 participants so I will accept participants in the order in which participant agreement to consent form terms (a document emailed to each interested individual) is received. In other words, the first 10 people who choose to participate will be accepted. Others will be placed on a waiting list and, in the event that a participant does not complete the study, another interested participant will be notified and allowed to participate. Read more of this post

4 Tips for Forming Virtual Teams

As a member of Better Collaboration, a virtually-based consulting firm, I can attest that a number of challenges must be surmounted in order to form an effective virtual team. Some of the most significant challenges are accurately described by Lisa Duncan, co-founder of an immersive, picturesque virtual work environment called Flipside Workspace (see here). Informed by direct experience, Lisa also offers excellent tips for addressing them. Hence, I refer you to her post.

Lisa Duncan | Alternative Workstyle Enthusiast

Much has been written about the value of using virtual teams from a variety of perspectives: IT, HR, and management. While each contemplate virtual teams from different angles, the authors typically reach this conclusion:  the fast-paced global economy, the advancements in technological solutions, and the general acceptance of telecommuting have each contributed businesses using virtual teams to gain a competitive advantage.

But despite all of the blogposts on “10 Steps to Build Virtual Teams”, or the numerous “Virtual Team Guidebooks”, the truth is: forming and maintaining virtual teams can be hard.  Slacking-off on attention to critical details can spiral quickly towards wasting everyone’s time.

As a virtually-based company, we do know a thing or two about forming virtual teams for success; but a recent experience in forming a virtual group was a humbling lesson, and excellent reminder, of what is important when gathering individuals who are geographically dispersed.

A…

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The Value of Impulsivity: Options and Opportunities for People with ADD/ADHD

My previous post, which called attention to research efforts directed towards education about workplace issues for people with ADD/ADHD, was not something I broadcasted at random. As it happens, I just discovered that someone I’ve been acquainted with for over a decade, and who has meant everything to me in the last several years, has ADD (Attention Deficit Disorder without the hyperactivity). It’s mystifying how long it can take to see beyond the unintended facade of normalcy and understand the world from his perspective. As caffeine isn’t a huge part of our lives, it took awhile for me to come to this realization but eventually, one day, his reaction to tea tipped me off. A few cups revved me up but sedated him, compelling him to nap for quite a few hours. Now I know why he’s not a big coffee drinker. Read more of this post

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