Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Category Archives: Engagement

Building a Financial Advisor Marketing Plan That Works

This article was originally published at ModelFA.com.

financial advisor marketing, Building a Financial Advisor Marketing Plan That Works

Still think that a financial advisor marketing plan is just for the big firms? Think again!

Running a financial advisory firm is hard. In the early years, it’s a hustle to find clients and pay the bills. Five to seven years into the practice, there are workflows to optimize, staff to hire and train, and a full book of business to manage. Life gets busy.

Which is why so few advisors go the extra mile and create a marketing strategy. According to Pershing, only 30% of all advisors have a formal marketing plan.

The remaining 70% must believe that “hustling” is their marketing plan.

That is a big mistake. Those who fail to invest in an advisor marketing plan might save some time on the front end — but they hurt their practices in the long run. There’s the stress of not knowing where your next client will come from. There are periods of “feast or famine”, when the office is either dead — or swamped with urgent work. Finally, without an overarching plan, it’s impossible to be sure that your professional practice will be intentional and ideal for you as the advisor.

Why don’t more advisors have a marketing strategy? Many of them find the task daunting. Some don’t know where to start.

Here’s a simple blueprint that will demystify the process and put you back in the driver’s seat.  Read more of this post

Facebook for Financial Advisors: 3 Myths, Debunked

This article was originally published at ModelFA.com.

Facebook for financial advisors, Facebook for Financial Advisors: 3 Myths, Debunked

Don’t let common advisor Facebook marketing mistakes burn through your budget!

Every year, the world seems to get ever more anchored in technology and social media. The pressure is ramping up, and advisors are making an effort to become more “digitally available” to their prospects and clients. And yes, that includes trying to crack the code on “Facebook for financial advisors”.

This has created an interesting shift in our industry. Online marketing topics have become the mainstays of advisor conferences. Many compliance departments have no idea what to do with this trend.

And, of course, there’s conflicting advice online.

I dug into this topic recently after a conversation with a fellow advisor. Let’s call him James. James shared his disappointment with online marketing. He had tried Facebook marketing hoping to reach more prospects. He started a company page and shared a bunch of articles. That didn’t work. He then invested several thousands of dollars in Facebook ads and promoted posts. Still, crickets.

And so, James asked me over a beer, is this social media marketing just a fad? Does it actually generate results for any advisors out there? What are those advisors doing, exactly, to make it work? And, finally, does it have to cost a fortune?

Those are all fair questions. Here’s what I know from pouring over industry research and investing over $100K into building Facebook marketing campaigns for financial advisors.  Read more of this post

Thou Shalt Not Use Email Notifications!

This article was originally published at ModelFA.com.

email notifications, Thou Shalt Not Use Email Notifications!

Here’s a question for you. Between this morning and right now, how many times did your computer or phone chime at you to let you know you just got another email?

Chances are, your number is somewhere around a dozen or more.

Many advisors think that keeping those alerts turned on is no big deal. After all, who would want to miss a critical, time-sensitive message? What if a journalist on a deadline wanted to get a quote from you? Or what if a client had an urgent question about his portfolio?

And so, “new message” alerts continue to ping throughout the day. Some of those emails are informative. Others are fun. Many are a complete waste of time. But here’s what unites them all: they kill your productivity.

Two reasons to stop email notifications from ruining your day

There are at least two reasons why you should turn off your email notifications right now and never look back. Read more of this post

Advisor Self-Limiting Beliefs and 3 Steps to Overcome Them

This article was originally published at ModelFA.com.

advisor self-limiting beliefs, Advisor Self-Limiting Beliefs and 3 Steps to Overcome Them

“Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.”

― Stephen Covey, The 7 Habits of Highly Effective People

I’ve read recently that Covey adapted this quote from Gandhi. Regardless of who said those words first, the quote holds the key to the kind of outstanding results you admire in high performers.

And I think that it’s the best expression of how mindset, behavior patterns, and results are connected.

The mind’s power extends beyond our immediate consciousness. Think of an iceberg with 90% of its mass submerged beneath the surface of the water; your subconscious mind is just as vast and powerful. And once something (a belief or a habit, for example) is a part of your subconscious mind, it will drive your daily choices without any surface awareness from you.

The continuum looks something like this: Read more of this post

15 Ways to Get Ahead During Your Lunch Break [Infographic]

The following content was submitted on behalf of Self Lender.

If you’re someone who struggles to maintain a good work-life balance, there’s a great opportunity you have every day that you may be missing out on: your lunch break. If you’re longing to get ahead in your personal, professional, or financial life, don’t work through your lunch break. Take the time to get up from your desk and do something else that matters to you.

From going on a jog to listening to an inspirational podcast, taking full advantage of your lunch break can actually make you more productive when you return to work. Knowing that you got to take the time to do something you love will help you become a more well-rounded person.

So now that you understand the significance of regularly taking a lunch break, how will you choose to use yours? If you’re in need of inspiration, this infographic from Self Lender will give you 15 ideas on how to make the most of your lunch break. Read more of this post

11 Modern Marketing Skills for Business Innovators to Master [Infographic]

This infographic, which was submitted by Circa Interactive, covers important skills that are in demand for modern marketing professionals. In brief, the infographic provides important information and statistical data on the following skills: content marketing, mobile marketing, email marketing, social media marketing, search engine marketing, video production, data analysis, blogging, operational skills, user experience skills, and basic design skills. According to Maryland University:

Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update their skill sets to properly engage with he next generation of consumers (Gen Z) while effectively leveraging progressive technologies.

Via Maryland University’s Online Bachelor’s Degree in Marketing: Read more of this post

63 Coupon Statistics You Need to Know in 2018 [Infographic]

The following content and infographic was submitted by on behalf of Wikibuy.

Adding coupons to a built-out business strategy offers a number of benefits to today’s businesses. By influencing the customer purchase journey and driving customer loyalty, coupons have the ability to attract, convert, and keep customers, providing both short-term and long-term ROI. Coupons help businesses to:

  • Attract new customers: According to research by Inmar, 39% of customers say they’ve purchased a product from a brand they otherwise wouldn’t normally have bought from because they had a coupon for that brand.

  • Generate long-term loyalty: Research from ReadyCloud revealed that 68% of customers say coupons generate loyalty; additionally, studies have found that receiving an exclusive offer makes customers feel rewarded, excited, and special, generating goodwill for the brand.

  • Increase purchase amount: A study by Kelton found that coupons influence customers to seek out something to buy, treat themselves to something they don’t need, purchase a more expensive product, and spend more than intended.

Brands looking to leverage the benefit of coupons should focus on specific types of deals that have been shown to attract customers and increase conversions, including:

  • Offers on everyday items: 54% of consumers use coupons on basic necessities.

  • Free shipping: Nine out of 10 consumers say free shipping is their top incentive to shop online more.

  • Rebates: 83% of consumers think rebates are great savings opportunities.

  • LTOs: Approximately 50% of millennials think limited time offers are very enticing.

  • Surprise perks: 61% of online shoppers say receive surprise discounts is their preferred personalization experience.

To help get you started incorporating coupons into your business strategy, Wikibuy compiled 29 research-backed stats for driving purchases with coupons. Check out the full visual below to see how coupons can benefit your business.

Via Wikibuy: Read more of this post

Social Media and Customer Service [Infographic]

For those who’re interested in the subject of providing customer through social media, the following infographic, which was submitted by Circa Interactive, is quite informative. It covers topics like why companies should use social media to provide customer service as well as why American customers themselves seek customer service through social media. So check it out if you’re deciding whether or not to include the use of social media in your customer service repertoire.

Via USC Dornsife:

Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and extend your brands reach across the Web.

Read more of this post

Are Remote Workers Happier Than Office Employees? [Infographic]

TINYpulse’s survey research report, What Leaders Need to Know About Remote Workers: Surprising Differences in Workplace Happiness & Relationships, states:

Today’s workplace is a global one, with companies and even teams that stretch across geographical boundaries. Distance is no longer a barrier to collaboration, thanks to technologies that allow for instantaneous communication across state and country borders. The idea of supervising and working with employees you rarely meet in person — if at all — is more and more commonplace.

So what’re some benefits of having a remote workforce? This stunning infographic answers this question. It also summarizes 509 remote workers’ description of themselves and their work experience and, finally, shows how they stack up against office workers. Who are these remote workers and why do they work remotely? Find out below! Read more of this post

5 Challenges Users Experience in Online Collaboration [Infographic]

If you haven’t yet read the Flipside Workspace versus Videoconferencing report, this infographic beautifully illustrates some of the main findings of the pilot study. Read on to learn about other possible implications related to the online collaboration tools of interest as well. Finally, give Flipside Workspace a try by visiting http://www.flipsideworkspace.com/. I look forward to your questions and comments!

View the infographic in full at Duncan-Coleverria, Inc.

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