Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Category Archives: Engagement

Forward and Backward Scheduling: Definitions, and How You Can Use Them to Compete

Missed deadlines mean lost customers.

This is true whether you’re shipping products, performing installations, or delivering food. Imagine you run a cable company. You have a customer that rearranged their day and stayed home from work to let your installation specialist in during a 4 hour service window. If your worker shows up late, you’re probably going to lose that customer (and likely get a bad review). Fortunately, there are two proven strategies that can help you stay on top of deadlines, increase customer satisfaction, and earn repeat sales: backward scheduling and forward scheduling.

 

What Is Forward and Backward Scheduling?

Forward scheduling and backward scheduling are planning strategies. Both methods are useful for strategic planning at all levels of complexity. Whether you’re mapping delivery routes for multiple drivers or scheduling maintenance appointments for service teams, you can benefit from using one or both of these strategies. Read more of this post

5 Types of Corporate Culture: Which One Is Your Company?

This article was originally published at Enplug.com

Culture affects every aspect of your company, from the public’s perception of your brand to your employees’ job satisfaction to your bottom line. Because there’s so much at stake, it’s important that your corporate culture is adaptable and open to improvement – which starts with being able to articulate just what kind of culture your company has.

While no two cultures are exactly alike (the nuances are too great!), there are defining characteristics that tend to place organizational cultures into one of five categories, or types, which we’ve outlined below. Often, the industry of a company will dictate its culture to some degree, but that doesn’t mean your culture can’t be changed. Thankfully, culture is not static, but rather evolving.

So which of these five corporate culture types sums up your company best? Or do you have some elements of each? While no one culture is the best or worst of the bunch – each has its pros and cons – there’s something to learn from companies that fall under any of these categories. Read more of this post

27 Digital Signage Content Creation Tools

This article was originally published at Enplug.com

Get noticed with the right digital signage content creation tools

Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of time.

Want to know the secret to creating great content, even if you don’t have a graphic designer on staff? Use the right tools. That’s why our list of 27 digital signage content creation tools is a must-have for anyone managing screen content.

Types of Signage Content

You probably already have some of these content tools, but have never thought of using them for screen content. Others are free and low-cost applications that take the headache out of creating original content like videos, graphics, web pages, analytics and social media. And others help you repurpose the content you use elsewhere to share it in a screen-friendly format. Read more of this post

Facebook Marketing for Financial Advisors: Facebook Live

Facebook marketing for financial advisors, Facebook Marketing for Financial Advisors: Facebook Live
Facebook marketing for financial advisors is the new frontier. Here are 5 tips that will help you rock your next Facebook Live (or host your first one)!

There are more than two billion monthly active users on Facebook.  

That’s just one of many eye-popping statistics about the popular platform, according to statisa.com. And business owners who are using Facebook Live broadcasts strategically are winning greater visibility and more clients. Facebook marketing for financial advisors is something worth exploring, especially now that the Facebook algorithm is boosting live videos.

Why should advisors use Facebook Live?

Your personal Facebook page is filled with warm leads. Going live can help you stand out from the crowd, build relationships, and turn those leads into clients. If you observe those who host successful Facebook Live broadcasts, you will notice that most of them do three things. They offer high value, create engaging content specific to their target audience, and do Facebook Live broadcasts consistently. 

If this post is giving you a bit of anxiety, I get that, too.

Facebook Live can be scary. Pre-recorded videos feel safer. You can do multiple takes, and if you fumble your words or say something not-so-perfect, you can simply edit it out. There’s comfort in being able to press “re-do” until you’ve captured the video exactly the way you like it. Read more of this post

Building a Financial Advisor Marketing Plan That Works

This article was originally published at ModelFA.com.

financial advisor marketing, Building a Financial Advisor Marketing Plan That Works

Still think that a financial advisor marketing plan is just for the big firms? Think again!

Running a financial advisory firm is hard. In the early years, it’s a hustle to find clients and pay the bills. Five to seven years into the practice, there are workflows to optimize, staff to hire and train, and a full book of business to manage. Life gets busy.

Which is why so few advisors go the extra mile and create a marketing strategy. According to Pershing, only 30% of all advisors have a formal marketing plan.

The remaining 70% must believe that “hustling” is their marketing plan.

That is a big mistake. Those who fail to invest in an advisor marketing plan might save some time on the front end — but they hurt their practices in the long run. There’s the stress of not knowing where your next client will come from. There are periods of “feast or famine”, when the office is either dead — or swamped with urgent work. Finally, without an overarching plan, it’s impossible to be sure that your professional practice will be intentional and ideal for you as the advisor.

Why don’t more advisors have a marketing strategy? Many of them find the task daunting. Some don’t know where to start.

Here’s a simple blueprint that will demystify the process and put you back in the driver’s seat.  Read more of this post

Facebook for Financial Advisors: 3 Myths, Debunked

This article was originally published at ModelFA.com.

Facebook for financial advisors, Facebook for Financial Advisors: 3 Myths, Debunked

Don’t let common advisor Facebook marketing mistakes burn through your budget!

Every year, the world seems to get ever more anchored in technology and social media. The pressure is ramping up, and advisors are making an effort to become more “digitally available” to their prospects and clients. And yes, that includes trying to crack the code on “Facebook for financial advisors”.

This has created an interesting shift in our industry. Online marketing topics have become the mainstays of advisor conferences. Many compliance departments have no idea what to do with this trend.

And, of course, there’s conflicting advice online.

I dug into this topic recently after a conversation with a fellow advisor. Let’s call him James. James shared his disappointment with online marketing. He had tried Facebook marketing hoping to reach more prospects. He started a company page and shared a bunch of articles. That didn’t work. He then invested several thousands of dollars in Facebook ads and promoted posts. Still, crickets.

And so, James asked me over a beer, is this social media marketing just a fad? Does it actually generate results for any advisors out there? What are those advisors doing, exactly, to make it work? And, finally, does it have to cost a fortune?

Those are all fair questions. Here’s what I know from pouring over industry research and investing over $100K into building Facebook marketing campaigns for financial advisors.  Read more of this post

Thou Shalt Not Use Email Notifications!

This article was originally published at ModelFA.com.

email notifications, Thou Shalt Not Use Email Notifications!

Here’s a question for you. Between this morning and right now, how many times did your computer or phone chime at you to let you know you just got another email?

Chances are, your number is somewhere around a dozen or more.

Many advisors think that keeping those alerts turned on is no big deal. After all, who would want to miss a critical, time-sensitive message? What if a journalist on a deadline wanted to get a quote from you? Or what if a client had an urgent question about his portfolio?

And so, “new message” alerts continue to ping throughout the day. Some of those emails are informative. Others are fun. Many are a complete waste of time. But here’s what unites them all: they kill your productivity.

Two reasons to stop email notifications from ruining your day

There are at least two reasons why you should turn off your email notifications right now and never look back. Read more of this post

Advisor Self-Limiting Beliefs and 3 Steps to Overcome Them

This article was originally published at ModelFA.com.

advisor self-limiting beliefs, Advisor Self-Limiting Beliefs and 3 Steps to Overcome Them

“Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.”

― Stephen Covey, The 7 Habits of Highly Effective People

I’ve read recently that Covey adapted this quote from Gandhi. Regardless of who said those words first, the quote holds the key to the kind of outstanding results you admire in high performers.

And I think that it’s the best expression of how mindset, behavior patterns, and results are connected.

The mind’s power extends beyond our immediate consciousness. Think of an iceberg with 90% of its mass submerged beneath the surface of the water; your subconscious mind is just as vast and powerful. And once something (a belief or a habit, for example) is a part of your subconscious mind, it will drive your daily choices without any surface awareness from you.

The continuum looks something like this: Read more of this post

15 Ways to Get Ahead During Your Lunch Break [Infographic]

The following content was submitted on behalf of Self Lender.

If you’re someone who struggles to maintain a good work-life balance, there’s a great opportunity you have every day that you may be missing out on: your lunch break. If you’re longing to get ahead in your personal, professional, or financial life, don’t work through your lunch break. Take the time to get up from your desk and do something else that matters to you.

From going on a jog to listening to an inspirational podcast, taking full advantage of your lunch break can actually make you more productive when you return to work. Knowing that you got to take the time to do something you love will help you become a more well-rounded person.

So now that you understand the significance of regularly taking a lunch break, how will you choose to use yours? If you’re in need of inspiration, this infographic from Self Lender will give you 15 ideas on how to make the most of your lunch break. Read more of this post

11 Modern Marketing Skills for Business Innovators to Master [Infographic]

This infographic, which was submitted by Circa Interactive, covers important skills that are in demand for modern marketing professionals. In brief, the infographic provides important information and statistical data on the following skills: content marketing, mobile marketing, email marketing, social media marketing, search engine marketing, video production, data analysis, blogging, operational skills, user experience skills, and basic design skills. According to Maryland University:

Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update their skill sets to properly engage with he next generation of consumers (Gen Z) while effectively leveraging progressive technologies.

Via Maryland University’s Online Bachelor’s Degree in Marketing: Read more of this post

%d bloggers like this: