Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Category Archives: Business

Social Media and Customer Service [Infographic]

For those who’re interested in the subject of providing customer through social media, the following infographic, which was submitted by Circa Interactive, is quite informative. It covers topics like why companies should use social media to provide customer service as well as why American customers themselves seek customer service through social media. So check it out if you’re deciding whether or not to include the use of social media in your customer service repertoire.

Via USC Dornsife:

Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and extend your brands reach across the Web.

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Special Feature: Protecting Intellectual Property: An Easy Guide for Startups

Written by Todd Baker

Edited by Lynn Patra

This article was originally published on UpCounsel.

 

What Is Intellectual Property?

Intellectual property (IP) is a general term for the rights recognized by Nigerian law for creations of the mind, including:

  • Patents – rights granted to inventors for novel and useful inventions.
  • Trademarks – rights granted to businesses relating to the branding of their goods and services (company, product and service names).
  • Copyrights – rights granted to authors for tangible expressions of ideas (art, literature, music, software code, architectural plans).
  • Trade secrets – rights granted to businesses relating to their unique and valuable intangible assets (business processes, client and customer lists, procedures, practices, formulae, research notes, market data).

Types of Patents

There are three types of patents that every startup should be aware of: Read more of this post

The Rise of the Robot Nurse [Infographic]

As a natural follow-up to the previous post on designing technology for the aging population, the following infographic, which was submitted by Circa Interactive, describes the rise of robot nurses. This infographic was originally created by Ohio University’s Masters of Science program in nursing.

Via onlinemasters.ohio.edu/masters-nursing:

As technology continues to advance and become cheaper and more accessible, its uses are increasingly benefiting human workers in the healthcare industry.Globally, medical professionals are experimenting with ways in which robots can fill growing caps in the healthcare workforce. These experiments are becoming increasingly important: U.S. Census Bureau estimates indicate nearly 25 percent of the population will be 65 or older by 2060, meaning demands for more care will be imminent.

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Special Feature: Everything You Need to Know About Software Patent Applications

By UpCounsel Contributor

Edited by Lynn Patra 

You have a great new idea for what you hope is the next big app. You did your research and you could not find anything out there that is even remotely similar. You have brought together investors and are working with a team of developers and now you are wondering whether you can protect your idea by securing a patent. But is it patentable? Can you patent an idea for software? Read more of this post

Designing Technology for the Aging Population [Infographic]

The subject of adapting technology to facilitate ease of use and play a supportive function in older adults’ daily activities is an important one, especially given the large numbers of aging adults in the population. That’s why I found the following infographic so informative. This infographic was submitted by Circa Interactive and created by USC Leonard Davis School of Gerontology under the Master of Arts in Gerontology (MAG) & Master of Aging Services Management (MASM) online program.

Via gerontology.usc.edu:

While many older Americans use technology, it’s rarely designed with them in mind. Discover what people are predicting about the adoption of technology by Americans over age 65, barriers to usage, and strategies to engage seniors with technology.

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Big Data and the Psychologist’s Role on the Analytical Team [Infographic]

Having a strong interest in how psychologists are invaluable in various roles and industries, I found the following infographic which was submitted by Circa Interactive both interesting and informative. Why are psychologists valuable when it comes to analyzing big data? This infographic answers that very question with a prediction, description of how big data impacts psychology itself, explaining big data’s significance, and providing real world examples of the intersection between big data and psychology.

Via USC Dornsife Read more of this post

How Companies Can Achieve Cross-Functional Integration [Infographic]

Here is another informative infographic, submitted by Circa Interactive. This one explains various aspects of achieving cross-functional integration for companies: why cross-functional integration is necessary, how it can be helped along with information gathering, marketing benefits of cross-functional integration, obstacles to achieving it, and how it can be implemented.

Via Graduatedegrees.online.njit.edu:

A growing number of organizational management experts are promoting the use of cross-functional integration within corporations. Although choosing to adopt this form of hierarchy would require reorganizing and redistributing responsibilities, implementing cross-functional integration is an appropriate response to the increasing prevalence of big data and other recent trends.

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Top Business Management Models for Effective Management [Infographic]

The following infographic, submitted by Circa Interactive, summarizes elements of effective business management models. In terms of change management, for instance, check out what this infographic says about growth and change, the role of company culture, and barriers to change. This is followed by an informative overview of change management programs.

Via Graduatedegrees.online.njit.edu:

To run successful businesses, entrepreneurs must adopt new management strategies that promote staff retention, revenue generation, and workplace culture. This is in addition to exhorting rank-and-file staff to support change programs. Failing to do so can be costly for a business.

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Special Feature: 8 Ways to Stop Over-Servicing Your Clients

The following thoughtful article for business owners covers recognizing the issue of over-servicing clients and steps you can take to address this problem. In 8 Ways to Stop Over-Servicing Your Clients, Brenda Barron at Clicktime.com writes:

Over-servicing a client happens on many occasions. More often than not, we’re talking about a longtime client who’s become friendly with your company and occasionally asks for additional tasks to be completed. Other times it can be about keeping a valuable name brand happy and bending over backwards to keep them. Unfortunately, this is a drain on your company’s resources, and it could be forcing you to use far too many labor hours. In fact, several small tasks can turn into a significant amount of time if you’re not careful, and over-servicing costs can easily reach 500K/year.

That’s why it’s important to check to see if your firm is over-servicing any of your clients. After you’ve identified some of the clients with over-servicing problems, you can make the transition easier for your employees. No one wants to tell a friendly client that you can’t complete work for them, and sometimes it’s even harder to raise rates. But in order to keep your costs low, it must be done.

Read more at 8 Ways to Stop Over-Servicing Your Clients

Security Check: Are You Ready for a Cyber Attack? [Infographic]

Submitted by Tony Huynh at Siege Media

Edited by Lynn Patra

Doing business online has brought companies not only many opportunities but also many dangers. From attacks on Equifax to Instagram to even the IRS, cybercrime continues to threaten business information, company finances, online reputation, and relationships with customers. The growth in number and complexity of crimes means it’s no longer a matter of if your company will be attacked, but when.

As a small-business owner, you might think a cyber attack would never happen to you or, if it did, would have minimal consequences. Unfortunately, research shows that cyber attacks are a problem for small businesses too—last year alone, 61% of breaches impacted smaller businesses, costing them between $84,000 to $148,000 to rectify the situation. Financial damage is only one part of the equation, as companies also have to deal with the loss of information and trust with customers.

In this age, your organization’s success in the digital economy is tied to your cybersecurity practices. You need a sophisticated, layered strategy that is built into your company operations and takes preventative measures through your password practices, data protection, software, employee training, and compliance standards – all areas that are prone to a cyber attack entry.

Curious to see where your cybersecurity practices stand? Follow this infographic from Varonis to assess each step of your security and uncover any weak spots that need to be improved. Read more of this post

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