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On the Evolution of Work Systems in the Digital Economy

Category Archives: Business

The Gig Economy for Businesses [Infographic]

It’s no secret that the modern workforce is changing. In an era where more value is being placed on workplace autonomy, flexibility and freedom, the gig economy is becoming the new normal. In fact, 36% of workers in the U.S. work in the gig economy (in some form or another). Spurred by technology, the gig economy has helped create a buyer’s market for many job seekers, offering businesses who utilize it’s services the agility businesses need to stay competitive.

It’s likely that you’ve heard of the gig economy as “side hustles” offered through on demand platforms like Uber, Amazon Flex and Postmates. However, the gig economy encompasses a broad range of workers, that are simply “independent.” This means that gig work is everything from rideshare and delivery services to freelance writers, designers, and other contractors.

In the gig economy, there are two sides: that of independent workers and that of businesses who utilize the services of independent workers. To help you better understand the history of the gig economy, how each side works best practices for businesses and independent workers. Startup insurance company, Embroker, put together this comprehensive guide that covers all facets.

For example, in their gig economy for businesses chapter, they cover best practices for startups and companies to best utilize the skills of independent workers. Some of these include:

  • Identifying your needs and skills gaps.
  • Developing a long-term strategy that lets you take advantage of on demand talent
  • Utilizing different platforms like Upwork, Freelancer and others to find experts that work best with your business
  • Different ways to efficiently operate with a blended workforce.

To learn more about these best practices and ways to implement them in your businesses, check out their full guide to the gig economy. Read more of this post

How These 3 E-Commerce Companies Work Remotely

This article was originally published by Index Code

 

Software, mobile development, SaaS, and other tech companies that hire remotely are a dime-a-dozen: companies like Stripe, Buffer, and Coffee Meets Bagel are just a handful of those that benefit from working with top developers all over the world. 

 

Remote workers are penetrating virtually every industry, not just technology. A survey by Upwork found that 63% of companies now have remote workers, and 90% of those working remotely plan to continue doing so for the rest of their careers. Even e-commerce companies are shifting to a remote-friendly culture. While it may seem disjointed to design and produce a physical product with a distributed team, these e-commerce retailers, wholesalers, and brands are harnessing the benefits of remote work. Here’s how they do it. Read more of this post

Top Financial Advisor Content Marketing Questions Answered in 280 Characters (or Less)

financial advisor content marketing, Top Financial Advisor Content Marketing Questions Answered in 280 Characters (or Less)

Executive Summary: Financial advisor content marketing is growing in importance, especially as old Search Engine Optimization (SEO) practices fade away and become ineffective. Great content that speaks directly to the ideal client can help an advisor stand out, form relationships, and built trust — even before the first appointment. However, just publishing a few blog posts on your website won’t do the trick. This article walks you through some of the frequently asked content marketing strategy questions that can trip up an advisor. If you have a question that I didn’t answer, please add it in the comments!

We have all read plenty of long articles about why content marketing is a powerful tool for audience-building and business growth. Just on this blog, there’s a piece on financial copywriting, another on financial advisor email marketing, and social media marketing for financial advisors, which all mention the importance of content.

And yet, sometimes you just want quick answers. No trends, no 3 reasons why, no top 10 best practices … just tell me what I need to know!

Well, I have good news. Short answers are exactly what this article is all about!

I have pulled together over a dozen of financial advisor content marketing questions that I hear often, then answered them in 280 characters or less, Twitter-style. Some of these responses were inspired by Joe Pulizzi’s book Epic Content Marketing (which is a quick read and a good source of ideas). Read more of this post

Facebook Marketing for Financial Advisors: Facebook Live

Facebook marketing for financial advisors, Facebook Marketing for Financial Advisors: Facebook Live
Facebook marketing for financial advisors is the new frontier. Here are 5 tips that will help you rock your next Facebook Live (or host your first one)!

There are more than two billion monthly active users on Facebook.  

That’s just one of many eye-popping statistics about the popular platform, according to statisa.com. And business owners who are using Facebook Live broadcasts strategically are winning greater visibility and more clients. Facebook marketing for financial advisors is something worth exploring, especially now that the Facebook algorithm is boosting live videos.

Why should advisors use Facebook Live?

Your personal Facebook page is filled with warm leads. Going live can help you stand out from the crowd, build relationships, and turn those leads into clients. If you observe those who host successful Facebook Live broadcasts, you will notice that most of them do three things. They offer high value, create engaging content specific to their target audience, and do Facebook Live broadcasts consistently. 

If this post is giving you a bit of anxiety, I get that, too.

Facebook Live can be scary. Pre-recorded videos feel safer. You can do multiple takes, and if you fumble your words or say something not-so-perfect, you can simply edit it out. There’s comfort in being able to press “re-do” until you’ve captured the video exactly the way you like it. Read more of this post

10 Tools to Help Remote Developer Teams Work Efficiently

This article was originally published by Index Code

 

It’s proven that remote teams work more productively than teams in an office environment. One survey found 77% of workers were more productive when working remotely. Another found that 76% of workers were distracted less often than when working in an office. 

 

Remote workers may be more productive, but there are still challenges to working efficiently in a distributed team. Coordinating developers across time zones can present a logistical headache. Remote developer teams need the right tools and platforms to ensure they can share work efficiently and capture the full benefits of productive remote work. These are the best ten tools for helping distributed teams of developers coordinate.  Read more of this post

Why Your Software Team Should Be Remote

This article was originally published by Index Code

 

The future of work is remote, and in no industry is this truer than in programming and software development. A globalized workforce allows companies to harness the skills of programmers from around the world, saving time and money in the process. Many companies, including Stripe, ESPN, and Coffee Meets Bagel, have capitalized on working with top developers no matter where they live. Here are some of the main benefits companies gain by working with remote software teams.  Read more of this post

Beyond Bitcoin: How Developers are Helping Traditional Banks Modernize

This article was originally published by Index Code

 

Bitcoin and blockchain tend to grab headlines in the world of banking. Cryptocurrency is the poster child of “disruptive technology” in the traditionally slow-moving finance industry. But, there are other areas where developers and software engineers must update business-as-usual in banking in order to survive.

 

According to one survey, 80% of bankers agreed that their institution “needs to complete an assessment over the next three years, but only 15% expected that to lead to a modernization effort.” Security threats, the demand for mobile banking, and outdated core banking systems are all driving banks to consider massive overhauls to their IT systems. These are the biggest modernization challenges facing financial institutions – areas where developers and remote software teams can play a significant role in keeping banks competitive.  Read more of this post

5 Trends in Fintech Developers Need to Know

This article was originally published at indexcode.io.

5 Trends in Fintech Developers Need to Know

Emily Heaslip

Fintech has become globally mainstream, with 64% of consumers adopting some sort of behavior that fuses technology with financial services. As the market becomes more mature, so do the challenges facing fintech institutions. This year has brought new trends in improving security, big innovations in mobile banking, and the widespread adoption of 5G internet.

For developers, fintech is a lucrative job market. “It’s a candidate’s market out there,” writes Silicon Republic. “The big fintech giants are crying out for talent.” Forbes estimated that there were over 1000 fintech companies valued at $867 billion in 2016; that number has only skyrocketed in recent years. Companies in the financial technology sector are well-funded and hungry for talented developers. It’s an exciting space to work in, combining security challenges, innovative services, and refining the user experience through thoughtful design and solid infrastructure. Here are the big trends in fintech developers need to know for 2020.

Read more of this post

Building a Financial Advisor Marketing Plan That Works

This article was originally published at ModelFA.com.

financial advisor marketing, Building a Financial Advisor Marketing Plan That Works

Still think that a financial advisor marketing plan is just for the big firms? Think again!

Running a financial advisory firm is hard. In the early years, it’s a hustle to find clients and pay the bills. Five to seven years into the practice, there are workflows to optimize, staff to hire and train, and a full book of business to manage. Life gets busy.

Which is why so few advisors go the extra mile and create a marketing strategy. According to Pershing, only 30% of all advisors have a formal marketing plan.

The remaining 70% must believe that “hustling” is their marketing plan.

That is a big mistake. Those who fail to invest in an advisor marketing plan might save some time on the front end — but they hurt their practices in the long run. There’s the stress of not knowing where your next client will come from. There are periods of “feast or famine”, when the office is either dead — or swamped with urgent work. Finally, without an overarching plan, it’s impossible to be sure that your professional practice will be intentional and ideal for you as the advisor.

Why don’t more advisors have a marketing strategy? Many of them find the task daunting. Some don’t know where to start.

Here’s a simple blueprint that will demystify the process and put you back in the driver’s seat.  Read more of this post

Facebook for Financial Advisors: 3 Myths, Debunked

This article was originally published at ModelFA.com.

Facebook for financial advisors, Facebook for Financial Advisors: 3 Myths, Debunked

Don’t let common advisor Facebook marketing mistakes burn through your budget!

Every year, the world seems to get ever more anchored in technology and social media. The pressure is ramping up, and advisors are making an effort to become more “digitally available” to their prospects and clients. And yes, that includes trying to crack the code on “Facebook for financial advisors”.

This has created an interesting shift in our industry. Online marketing topics have become the mainstays of advisor conferences. Many compliance departments have no idea what to do with this trend.

And, of course, there’s conflicting advice online.

I dug into this topic recently after a conversation with a fellow advisor. Let’s call him James. James shared his disappointment with online marketing. He had tried Facebook marketing hoping to reach more prospects. He started a company page and shared a bunch of articles. That didn’t work. He then invested several thousands of dollars in Facebook ads and promoted posts. Still, crickets.

And so, James asked me over a beer, is this social media marketing just a fad? Does it actually generate results for any advisors out there? What are those advisors doing, exactly, to make it work? And, finally, does it have to cost a fortune?

Those are all fair questions. Here’s what I know from pouring over industry research and investing over $100K into building Facebook marketing campaigns for financial advisors.  Read more of this post

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