63 Coupon Statistics You Need to Know in 2018 [Infographic]
September 20, 2018
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The following content and infographic was submitted by on behalf of Wikibuy.
Adding coupons to a built-out business strategy offers a number of benefits to today’s businesses. By influencing the customer purchase journey and driving customer loyalty, coupons have the ability to attract, convert, and keep customers, providing both short-term and long-term ROI. Coupons help businesses to:
Attract new customers: According to research by Inmar, 39% of customers say they’ve purchased a product from a brand they otherwise wouldn’t normally have bought from because they had a coupon for that brand.
Generate long-term loyalty: Research from ReadyCloud revealed that 68% of customers say coupons generate loyalty; additionally, studies have found that receiving an exclusive offer makes customers feel rewarded, excited, and special, generating goodwill for the brand.
Increase purchase amount: A study by Kelton found that coupons influence customers to seek out something to buy, treat themselves to something they don’t need, purchase a more expensive product, and spend more than intended.
Brands looking to leverage the benefit of coupons should focus on specific types of deals that have been shown to attract customers and increase conversions, including:
Offers on everyday items: 54% of consumers use coupons on basic necessities.
Free shipping: Nine out of 10 consumers say free shipping is their top incentive to shop online more.
Rebates: 83% of consumers think rebates are great savings opportunities.
LTOs: Approximately 50% of millennials think limited time offers are very enticing.
Surprise perks: 61% of online shoppers say receive surprise discounts is their preferred personalization experience.
To help get you started incorporating coupons into your business strategy, Wikibuy compiled 29 research-backed stats for driving purchases with coupons. Check out the full visual below to see how coupons can benefit your business.