Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Flipside Workspace versus Videoconferencing: Comparing User Experience of Collaborative Online Platforms [Report]

As promised in my previous post, the Flipside Workspace versus videoconferencing user experience pilot study results are now available. Click here to obtain a copy of the report. As a brief introduction, you will find out how Flipside Workspace measured up against videoconferencing on the following psychological dimensions (Note: #4, identity exploration, only applies to Flipside Workspace):

  1. Self-consciousness: How does each platform impact users’ self-consciousness?
  2. Work engagement: Which platform better enhances users’ engagement with the task of meeting and interacting with others?
  3. Equal participation: Which platform better facilitates equal participation in situations where meeting participants differ in physical appearances, age, race, ethnicity, or gender?
  4. Identity exploration: As Flipside Workspace is unique among collaboration platforms for allowing users to conduct identity exploration through avatar selection, what impact does this have on users’ choices? What are some possible ramifications of users’ decisions – whether they opt to explore another identity or not?
  5. The need to multitask: How much do users feel the need to multi-task during a meeting?
  6. Comfort level with speaking up: How comfortable are users with speaking up during a meeting?
  7. Inclusiveness: How included do users feel in the conversation?

As you read it, let me know if you have any questions or comments. Enjoy!

5 responses to “Flipside Workspace versus Videoconferencing: Comparing User Experience of Collaborative Online Platforms [Report]

  1. Theresa Wood October 20, 2015 at 4:03 pm

    Interesting and scary business!!! It just scares me to think this is a reality! Using avatars in a virtual world of real business! Wow – Mind blowing for sure! Not sure I want to be caught on the Flipside!

    • L. P. October 20, 2015 at 11:02 pm

      Thanks for the comment Theresa. The beauty of market solutions is that there will be different types of online collaboration platforms that cater to different people’s tastes and preferences – just as some want to drink Pepsi, some prefer Coke, and others don’t drink soda at all. So, I think Flipside just opens up possibilities for those of us who don’t want to use videoconferencing (which is standard and dominant today).

      For myself personally, I do prefer Flipside over videoconferencing just because more face-to-face meetings generally don’t work out in my favor (speaking as a middle-aged woman who just about everyone mistakes for a member of Gen Y – described here: And others who prefer Flipside have cited similar reasons as well – wanting superficial appearances to take a backseat when it comes to regarding each other as professionals.

      Some will always prefer videoconferencing or other forms of face-to-face and different online platforms are just splitting up the market to please different people. (And this puts people in a place where they’ll be encountering and doing business with like-minded people also, I think, since these platforms offer a way for people with similar tastes and preferences to coalesce and find each other.)

      Sorry for the long-winded response to your comment! Thanks for visiting, and welcome to my blog! 😀

  2. Jason Parker November 14, 2015 at 4:56 am

    Video conferencing has its plus and minus points, But I still feel that, in todays high end technological world, video conferencing is the most efficient and effective medium of business communication. Hence, most of the businesses worldwide have alreadty adopted video conferencing technology such as R-HUB desktop video conferencing servers, webex, etc. as their preferred method of online business communication.

    • L. P. November 14, 2015 at 5:05 am

      Yes Jason, as I pointed out in my first comment, videoconferencing is likely to be the mainstream standard. I see Flipside Workspace as addressing a small niche market. I collaborate with other users who want to use Flipside Workspace as those of us who use it, use it out of free will and due to our own preferences. There’s no way to make people NOT use videoconferencing any more than there’s any way to make people NOT use Flipside if they want to. The study wasn’t so concerned with measures of efficiency and effectiveness – as some participants have indicated, even a phone call (sans video) is effective and efficient. (In that regard, I think the way we define efficiency and effectiveness leaves room for quibbling.) However, this is the nature of having a free market. If 99+ percent of people use videoconferencing and less than 1% use Flipside, it really doesn’t matter as long as Flipside gets enough business to justify offering their platform as a service.

  3. Pingback: Blogging Hiatus: December 2015 – May 2016 | Work-Life Strategies & Solutions

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