Over the past few months I’ve learned more about various social media tools by sitting in on classes offered in my region through 530 Media Project. Michelle Rogers, content editor at The Record Searchlight/Redding.com, facilitated these classes. By participating, I learned about some platforms that consolidate your activities on other social media sites to give you an overall view (including statistical analysis) of your activities. In this post, I’ll introduce a couple of them: RebelMouse and Klout.
RebelMouse merges the content you share or like on Facebook, Twitter, Instagram, Tumblr, RSS feeds, Pinterest, Flickr, Google+, and LinkedIn. What you receive is an attractive magazine-like, social front page display of your online presence. See what mine looks like below (click to enlarge).
As you can see, RebelMouse features options to customize your page layout and text style. Here I selected the layout featuring several smaller square panels to allow you to view more content I recently shared or liked (see above) than other layouts allow.
RebelMouse also offers statistical insights regarding the number of views received according to various time-frames (ranging from the past hour to the past month). You can also see how many views specific content received cumulatively across all social media sites or from each site under “Aggregated content stats.”
Klout uses social media analytics to assign a rank score according to how influential you are. Users’ “Klout Score” range from 1 to 100 with “1” representing the least influential and “100” representing the most influential. This score is derived from users’ activities on Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, YouTube, Foursquare, and Yammer.
As I’d set up my Klout account barely two weeks ago, on June 21, 2015, I’m not sure why I have a score of 10 from previous months as my reach has hardly changed and I’d been just as active in the distant past as I am now. Once you complete your profile, however, Klout automatically gives you a score of 25 and, since then, I’ve been ranked at 27. As the image below shows, Klout gives you more statistical details such as a 90-day score history line-graph as well as a score for the day, a 90-day high score, and a 90-day low score.
Also, from the “Network Contribution” section in the left side-bar, you can see how greatly your presence and activities on each social media site contributes to your overall Klout score. In my case, LinkedIn contributes 76% and Twitter contributes 24%.
To give you examples of highly influential social media users, you can see that Rolling Stone and Forbes are ranked at 99 while Wired and The Economist are ranked at 98. A score of 40 is considered average in terms of influence.
If you’ve also used these platform or have experience with similar platforms, feel free to share your opinions and experiences. I’ve found RebelMouse and Klout to be easy to use. So, if you have any questions then, by all means, let me know!