Work-Life Strategies & Solutions

On the Evolution of Work Systems in the Digital Economy

Why I’m Not a “Social Justice” Warrior: What About Non-Drinkers’ and Short Peoples’ Pay and Representation in the Workforce?

Previously, I mentioned declining to post certain third-party submitted content at this blog. I’m sure it raises eyebrows whenever I reject content promoting, say, women in the workplace. So I thought it best to explain why I’m not making noise about race and gender instead of leaving this open to speculation.

Instances of racism and sexism exist, however there are plenty of other biases and experiences of “oppression” that never seem to occur  to most people just because they’re riled up, fixated, and obsessed about two issues when it comes to the work realm (and it’s two because there isn’t much talk about LGBT pay and representation comparatively speaking). Did you know that differences in earnings, claims of bias and discrimination, and/or experiences of “oppression” exist when it comes to:

(1.) tall vs. short people, Read more of this post

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11 Modern Marketing Skills for Business Innovators to Master [Infographic]

This infographic, which was submitted by Circa Interactive, covers important skills that are in demand for modern marketing professionals. In brief, the infographic provides important information and statistical data on the following skills: content marketing, mobile marketing, email marketing, social media marketing, search engine marketing, video production, data analysis, blogging, operational skills, user experience skills, and basic design skills. According to Maryland University:

Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update their skill sets to properly engage with he next generation of consumers (Gen Z) while effectively leveraging progressive technologies.

Via Maryland University’s Online Bachelor’s Degree in Marketing: Read more of this post

63 Coupon Statistics You Need to Know in 2018 [Infographic]

The following content and infographic was submitted by on behalf of Wikibuy.

Adding coupons to a built-out business strategy offers a number of benefits to today’s businesses. By influencing the customer purchase journey and driving customer loyalty, coupons have the ability to attract, convert, and keep customers, providing both short-term and long-term ROI. Coupons help businesses to:

  • Attract new customers: According to research by Inmar, 39% of customers say they’ve purchased a product from a brand they otherwise wouldn’t normally have bought from because they had a coupon for that brand.

  • Generate long-term loyalty: Research from ReadyCloud revealed that 68% of customers say coupons generate loyalty; additionally, studies have found that receiving an exclusive offer makes customers feel rewarded, excited, and special, generating goodwill for the brand.

  • Increase purchase amount: A study by Kelton found that coupons influence customers to seek out something to buy, treat themselves to something they don’t need, purchase a more expensive product, and spend more than intended.

Brands looking to leverage the benefit of coupons should focus on specific types of deals that have been shown to attract customers and increase conversions, including:

  • Offers on everyday items: 54% of consumers use coupons on basic necessities.

  • Free shipping: Nine out of 10 consumers say free shipping is their top incentive to shop online more.

  • Rebates: 83% of consumers think rebates are great savings opportunities.

  • LTOs: Approximately 50% of millennials think limited time offers are very enticing.

  • Surprise perks: 61% of online shoppers say receive surprise discounts is their preferred personalization experience.

To help get you started incorporating coupons into your business strategy, Wikibuy compiled 29 research-backed stats for driving purchases with coupons. Check out the full visual below to see how coupons can benefit your business.

Via Wikibuy: Read more of this post

Using Data To Improve Performance in Nonprofits [Infographic]

Submitted by Circa Interactive and created by Rutgers University’s Online Master in Public Administration program, the following infographic summarizes what you need to know about improving nonprofit organizations’ performance through the use of data. This infographic covers planning, monitoring, developing, rating, and and rewarding.

Via Rutgers University’s Online Master of Public Administration:

Performance management can be viewed as a systematic process that enables organizations to improve the productivity of employees in a team framework. The approach is implemented by defining roles within specific competence parameters, laying out expectations and establishing realistic goals.

Read more of this post

My answer to a Quora question: Is it acceptable to be apolitical on LinkedIn?

In this answer, I addressed the question’s original poster (hereafter referred to as “OP”) who stated, “I have been on LinkedIn for years. I no longer feel that I belong there anymore because I came there to network for jobs rather than to discuss politics or religion… I have been struggling to find work, but LinkedIn no longer appears to be an option.” I described the general state of LinkedIn, from my own personal experience, at Is it acceptable to be apolitical on LinkedIn? by Lynn Patra. An excerpt of my answer follows: Read more of this post

Social Media and Customer Service [Infographic]

For those who’re interested in the subject of providing customer through social media, the following infographic, which was submitted by Circa Interactive, is quite informative. It covers topics like why companies should use social media to provide customer service as well as why American customers themselves seek customer service through social media. So check it out if you’re deciding whether or not to include the use of social media in your customer service repertoire.

Via USC Dornsife:

Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and extend your brands reach across the Web.

Read more of this post

Special Feature: Protecting Intellectual Property: An Easy Guide for Startups

Written by Todd Baker

Edited by Lynn Patra

This article was originally published on UpCounsel.

 

What Is Intellectual Property?

Intellectual property (IP) is a general term for the rights recognized by Nigerian law for creations of the mind, including:

  • Patents – rights granted to inventors for novel and useful inventions.
  • Trademarks – rights granted to businesses relating to the branding of their goods and services (company, product and service names).
  • Copyrights – rights granted to authors for tangible expressions of ideas (art, literature, music, software code, architectural plans).
  • Trade secrets – rights granted to businesses relating to their unique and valuable intangible assets (business processes, client and customer lists, procedures, practices, formulae, research notes, market data).

Types of Patents

There are three types of patents that every startup should be aware of: Read more of this post

The Rise of the Robot Nurse [Infographic]

As a natural follow-up to the previous post on designing technology for the aging population, the following infographic, which was submitted by Circa Interactive, describes the rise of robot nurses. This infographic was originally created by Ohio University’s Masters of Science program in nursing.

Via onlinemasters.ohio.edu/masters-nursing:

As technology continues to advance and become cheaper and more accessible, its uses are increasingly benefiting human workers in the healthcare industry.Globally, medical professionals are experimenting with ways in which robots can fill growing caps in the healthcare workforce. These experiments are becoming increasingly important: U.S. Census Bureau estimates indicate nearly 25 percent of the population will be 65 or older by 2060, meaning demands for more care will be imminent.

Read more of this post

Special Feature: Everything You Need to Know About Software Patent Applications

By UpCounsel Contributor

Edited by Lynn Patra 

You have a great new idea for what you hope is the next big app. You did your research and you could not find anything out there that is even remotely similar. You have brought together investors and are working with a team of developers and now you are wondering whether you can protect your idea by securing a patent. But is it patentable? Can you patent an idea for software? Read more of this post

Designing Technology for the Aging Population [Infographic]

The subject of adapting technology to facilitate ease of use and play a supportive function in older adults’ daily activities is an important one, especially given the large numbers of aging adults in the population. That’s why I found the following infographic so informative. This infographic was submitted by Circa Interactive and created by USC Leonard Davis School of Gerontology under the Master of Arts in Gerontology (MAG) & Master of Aging Services Management (MASM) online program.

Via gerontology.usc.edu:

While many older Americans use technology, it’s rarely designed with them in mind. Discover what people are predicting about the adoption of technology by Americans over age 65, barriers to usage, and strategies to engage seniors with technology.

Read more of this post

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