The New Groupthink: A Case Against the Call for Collaboration for the Sake of Creativity

Introverts like myself heave a huge sigh of relief upon reading Susan Cain’s new book Quiet: The Power of Introverts in a World that Can’t Stop Talking. In the chapter titled, “When Collaboration Kills Creativity,” Cain explains the origins of this recent, increased call for in-office collaboration and presents compelling research studies that run counter to the assumptions and reasons behind the move towards the open office plan and the usually, taken for granted requirement for employees to work collaboratively in teams. Yes, I’ve always loathed projects that required teamwork in school and, although I can’t speak for everyone, I’ll say that I’ve always come up with creative ideas on my own while group brainstorming always inhibited idea generation. Continue reading