For those who aren’t aware, the title of this post is stylized after Apple Inc.’s “Think Different” (a/k/a “Crazy Ones”) advertising campaign quote. However, this isn’t a satirical piece but, instead, an exercise in challenging conventional wisdom. While conscientiousness, a Big 5 personality trait, is often cited as the single best predictor of career success, it’s not the end of the world if you aren’t naturally well-endowed with it. The catch is that you must possess some other extraordinary quality that is rewarded in the context of your work situation. I believe that General Kurt von Hammerstein-Equord would agree as he stated back in 1933:
I divide my officers into four classes; the clever, the lazy, the industrious, and the stupid. Each officer possesses at least two of these qualities. Those who are clever and industrious are fitted for the highest staff appointments. Use can be made of those who are stupid and lazy. The man who is clever and lazy however is for the very highest command; he has the temperament and nerves to deal with all situations. But whoever is stupid and industrious is a menace and must be removed immediately!